Sales Promotion - Advertising

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Scarcity is based on limitations, typically this is in the form of limited time to purchase or limited supply. Scarcity Scarcity is often used with fear appeals, to help empower customers by missing out on a potential immediately negative event.
Marketers make frequent use of this effect and base promotional claims on the principle of scarcity, using phrases like "limit one per customer," "limited release," "only while supplies last," or "limited time only." Scarcity The perceptions mediate the impact of value perception for scarcity appeals and can contribute to increased purchase intention.
Page 2 and 3: Sales Promotion Advertising Events
Page 4 and 5: Issues Creative Brief for Consumer
Page 6 and 7: Advertising Appeals Fear Humor Sex
Page 8 and 9: Fear Fear increases interest and is
Page 11 and 12: Buy one get one killed Creative: Da
Page 13 and 14: Listerine
Page 15 and 16: Humor Try to make people laugh and
Page 17 and 18: Interesting issue �One reason for
Page 19 and 20: Humor Pro- Humor is one of the best
Page 21 and 22: Sex The use of sex can be sublimina
Page 23: 1885, W. Duke & Sons inserted tradi
Page 27 and 28: Food and Drink
Page 29 and 30: Food and Drink
Page 31 and 32: Fashion
Page 33 and 34: Detergent
Page 35 and 36: Shiseido
Page 37 and 38: Banned Sprite Germany http://www.yo
Page 39 and 40: Oishi
Page 41 and 42: It is far more likely to memorize a
Page 43 and 44: Failure matching • “There is ro
Page 45 and 46: Pro- sing a well known song can bri
Page 47 and 48: The rationality appeal relies on co
Page 49 and 50: Centrum
Page 51: Bona
Page 57 and 58: Jason Mraz
Page 59 and 60: Alfa Romeo Alfa will follow the 8C
Page 61 and 62: Appealing to the emotions of consum
Page 63 and 64: Sony
Page 65: Canon

Sales Promotion - Advertising

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