Sales Promotion - Advertising

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1871 : The earliest known use of sex in advertising is by the Pearl Tobacco brand which featured a naked maiden on the package cover.
1885, W. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets. Duke grew to become the leading cigarette brand by 1890 (Porter, 1971).
Page 2 and 3: Sales Promotion Advertising Events
Page 4 and 5: Issues Creative Brief for Consumer
Page 6 and 7: Advertising Appeals Fear Humor Sex
Page 8 and 9: Fear Fear increases interest and is
Page 11 and 12: Buy one get one killed Creative: Da
Page 13 and 14: Listerine
Page 15 and 16: Humor Try to make people laugh and
Page 17 and 18: Interesting issue �One reason for
Page 19 and 20: Humor Pro- Humor is one of the best
Page 21: Sex The use of sex can be sublimina
Page 27 and 28: Food and Drink
Page 29 and 30: Food and Drink
Page 31 and 32: Fashion
Page 33 and 34: Detergent
Page 35 and 36: Shiseido
Page 37 and 38: Banned Sprite Germany http://www.yo
Page 39 and 40: Oishi
Page 41 and 42: It is far more likely to memorize a
Page 43 and 44: Failure matching • “There is ro
Page 45 and 46: Pro- sing a well known song can bri
Page 47 and 48: The rationality appeal relies on co
Page 49 and 50: Centrum
Page 51: Bona
Page 55 and 56: Marketers make frequent use of this
Page 57 and 58: Jason Mraz
Page 59 and 60: Alfa Romeo Alfa will follow the 8C
Page 61 and 62: Appealing to the emotions of consum
Page 63 and 64: Sony
Page 65: Canon

Sales Promotion - Advertising

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