Sales Promotion - Advertising

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Issues Creative Brief for Consumer <strong>Sales</strong> <strong>Promotion</strong> -Objective -Target audience -Current position -Repositioning -Features/Benefits -Key selling point
Message strategies A message strategy is the primary tactic or approach used to deliver the message theme. There are 3 broad categories of message strategies. 1. Cognitive strategies 2. Affective strategies 3. Conative strategies
Page 2 and 3: Sales Promotion Advertising Events
Page 6 and 7: Advertising Appeals Fear Humor Sex
Page 8 and 9: Fear Fear increases interest and is
Page 11 and 12: Buy one get one killed Creative: Da
Page 13 and 14: Listerine
Page 15 and 16: Humor Try to make people laugh and
Page 17 and 18: Interesting issue �One reason for
Page 19 and 20: Humor Pro- Humor is one of the best
Page 21 and 22: Sex The use of sex can be sublimina
Page 23: 1885, W. Duke & Sons inserted tradi
Page 27 and 28: Food and Drink
Page 29 and 30: Food and Drink
Page 31 and 32: Fashion
Page 33 and 34: Detergent
Page 35 and 36: Shiseido
Page 37 and 38: Banned Sprite Germany http://www.yo
Page 39 and 40: Oishi
Page 41 and 42: It is far more likely to memorize a
Page 43 and 44: Failure matching • “There is ro
Page 45 and 46: Pro- sing a well known song can bri
Page 47 and 48: The rationality appeal relies on co
Page 49 and 50: Centrum
Page 51: Bona
Page 55 and 56:
Marketers make frequent use of this
Page 57 and 58:
Jason Mraz
Page 59 and 60:
Alfa Romeo Alfa will follow the 8C
Page 61 and 62:
Appealing to the emotions of consum
Page 63 and 64:
Sony
Page 65:
Canon
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Sales Promotion - Advertising

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