22.12.2012 Views

Sales Promotion - Advertising

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It is far more likely to memorize a piece<br />

of music than spoken language or<br />

images because “music tends to linger<br />

in the listeners mind.”<br />

“Forever,” by Chris Brown along with a<br />

new version of the venerable jingle for<br />

Doublemint gum; the song is a longer<br />

version of the jingle.<br />

Double Mint gum

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