Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
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Interesting<br />
issue<br />
�One reason for the success of humor in<br />
advertising may be that the population is<br />
AGING.<br />
�According to Abraham Maslow, people tend<br />
to develop more comedic view of life as they<br />
are MATURE.<br />
�Also, humor helps individuals adjust<br />
situations they can’t control and to cope with<br />
life’s problems.<br />
�Laughing allows individuals to escape from<br />
reality.