Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Appealing to the emotions of consumers is an effective<br />
technique for capturing attention and fostering attachments<br />
for a consumer to your brand, it is generally more effective<br />
to concentrate on positive emotions like happiness, joy,<br />
trust and love.<br />
Emotional<br />
Typical industries that use emotions in<br />
their advertising copy often center on<br />
optimistic emotions like happiness and<br />
joy