Sales Promotion - Advertising

Pro- sing a well known song can bring back
positive nostalgic memories in consumers
causing them to have positive attitudes
Music
towards your brand, music's intrusive nature
means that people can still be attracted to the
ad even if they are avoiding ads in general.
Con-
Certain music can cause negative reactions in consumers
if they relate to bad memories in the past.
Some type of music is annoying for some group of
people.