Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
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Fear<br />
Pro - Fear appeals tend to be very persuasive and<br />
are great for capturing peoples attention<br />
Con- hard to gauge how much fear to use, too<br />
much and you can scare people away from your<br />
ads and too little fear and nobody will notice your<br />
ad.