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Sales Promotion - Advertising

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Humor<br />

Pro- Humor is one of the best methods for<br />

cutting through advertising clutter as funny<br />

ads are more easily noticed. Humor gets<br />

attention, stays in peoples memories.<br />

Con-<br />

It is important that the joke does not overpower the<br />

brand, if people remember the joke but not the brand<br />

this is not effective.<br />

-A joke can make the brand looks foolish.

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