Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
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Failure matching<br />
• “There is road kill along this path” — that is,<br />
hook-ups between musicians and brands that<br />
were deemed poor fits, inappropriate or over<br />
commercialized.<br />
• There is an agreement in 2002 between Celine<br />
Dion and Chrysler which Chrysler ended two<br />
years early because the company had<br />
determined the partnership stimulated sales<br />
of her music more than sales of its cars.
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