Sales Promotion - Advertising
Sales Promotion - Advertising
Sales Promotion - Advertising
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The trend is gaining favor for a couple<br />
of reasons.<br />
• On the side of musicians, marketers can help<br />
generate exposure for new songs, which struggle<br />
to gain attention because of the decline in CD<br />
sales, radio play, and retail outlets.<br />
• On the side of marketers, the trend fits in with<br />
the rise of what is called branded entertainment,<br />
by which a product seeks to link itself in the<br />
minds and hearts of consumers with movies, TV<br />
shows or songs they like.
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