Sales Promotion - Advertising

The rationality appeal relies on consumers actively
processing the information presented in the ad, this
appeal is typically used in print media due to the
consumers having more time set aside to read the
advertising in this medium.
Rational
Typically rational appeals focus on the
practical, functional or utilitarian needs of
consumers.
Example: Feature appeals/Competitive advantage
appeals/Favorable price appeals/News
appeals/Product/service popularity appeals