IBS Viewbook 2020

F A C U L T Y
INSPIRE
INSTILL
INVIGORATE
15
VIEWBOOK 2020
Prof. Bharathi S Gopal
MBA, M.Phil. [Ph.D.]
Prof. Anand S
Post Graduate Program in Enterprise Management,
IIM Bangalore
Prof. Anand has a vast corporate experience of nearly
19 years with 15 of those in IT services. He has worked
in various roles in top IT companies such as Infosys,
Wipro, and TCS. He has been in academia since October
2016. He is offering courses in Marketing, Soft Skills,
Business Analytics and Service Operations. Presently, his
research interest is in business model innovation as an
imperative to adapt to disruptive changes. He completed
his Bachelor’s from BITS Pilani and PGPEM (Post Graduate
Program in Enterprise Management) from IIM Bangalore.
Prof. Bharathi is a faculty member in
Marketing with 20 years of experience in
academics. She has taught courses such
as Consumer Behaviour, Advertising,
Digital Marketing and Strategic Marketing
Management. She has also written a
number of articles for books, newspapers
and academic journals.
Her strengths lie in the case study
pedagogy. She has conducted several
training programs for academicians on
case study teaching and writing. She has
developed about 107 case studies available
at The Case Centre, UK, and was one of
the nominees for the Best Case Teacher
Award conferred by The Case Centre.
She was a participant faculty at the
International Staff Week at VIVES
University, Kortrijk, Belgium, during
which she delivered a course on Women
Consumers in 2016. She was also invited
to be part of the European Erasmus
Exchange faculty to the University of
Manchester Metropolitan, UK, where she
delivered a course on Digital Marketing
in 2018.