Business Chief USA October 2020

LEADERSHIP
30
are beneficial for a business, supporting
them to implement agile principles
and approaches throughout the
organisation. As with all transformations,
this can be a tall order. It involves
altering the DNA of the organisation,
and how it senses and responds to the
marketplace. Asking every function in
a large organisation to adopt new principles
all at once is a huge undertaking
likely to produce both false starts,
occasional resistance, and cynicism.
Having this third party consultant can
reassure the senior management of
an organisation that this is the right
course of action.”
DEVELOPING AN EFFECTIVE STRATEGY
When it comes to developing a business
strategy, Ellingrud explains
that “an effective business strategy
needs to be grounded in the mission
of the company and the organisation’s
objectives. The strategy needs
to take into account the strengths
of the company in order to decide
where to play and how to achieve
success. Importantly, the strategy
also needs to articulate what the
company will not do and not focus
on. We see that more dynamic and
frequent resource allocation, both
in terms of talent and capital, can
“An effective business strategy
needs to be grounded in the
mission of the company
and the organisation’s
objectives”
—
Kweilin Ellingrud,
Senior Partner, McKinsey
OCTOBER 2020