Business Chief USA October 2020

Accelerating digital capabilities
to recover from the COVID-19 crisis
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lead to better results, so once the
strategy is set, truly investing in your
best talent and critical capital, versus
taking a peanut-butter-spread
approach with scattered and broad
investments, is key to success.” With
this in mind it is important to “balance
aspirational and meaningful goals.
For example a company looking to
double the number of customers it
serves, needs to be balanced with a
very practical and achievable implementation
plan, as well as objective
milestones to measure success
along the way.”
THE IMPACT OF COVID-19 FOR
STRATEGIC CONSULTING
With industries around the world facing
widespread disruption due to the
impact of COVID-19 both Ellingrud
and Jordan agree that “the COVID-19
pandemic has affected every single
one of us and in every walk of business.
Strategic consultants have had to be
agile in their responsiveness, identifying
short term trends that can deliver
immediate business continuity and aid
recovery, while retaining focus on the
long term horizon, where highly adaptive
companies and individuals will be
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