Business Chief USA October 2020

“Companies must adapt
to the requirements of
clients and adjust their
social communication
to current trends, if
they fail to do so,
consumers will simply
enter into a dialogue
with another brand”
—
Deloitte
In its report, Deloitte details that a
dedicated social strategy will allow
organisations to:
• Plan content
• Develop and maintain a brand identity,
as well as distinguish that identity
from potential competitors
• React to potential crises
• Increase competitor visibility
• Build customer loyalty
HOW TO BUILD A SOCIAL MEDIA STRATEGY
When it comes to building an effective
social media strategy, Deloitte and
Hootsuite highlight four key elements
for building a social media strategy.
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