Business Chief USA October 2020

SOCIAL MEDIA STRATEGY
“Lack of regularity will give
the impression of a lack of
professionalism and can
be taken as a disregard
for its own clients”
—
Deloitte
68
cost-efficient digital marketing methods
to increase a brand’s visibility.
“Implementing a social media strategy
will greatly increase your brand recognition
since you will be engaging with
a broad audience of consumers.”
The agency reports that by investing
only a few hours per week, 91% of
marketers said that their social marketing
efforts significantly increased
their exposure.
Brand loyalty, brand authority and
customer satisfaction are typically
intertwined. As such, the importance
of regular engagement with customers
and developing a bond is crucial.
“Social media is not just limited to
introducing your brand’s products
and promotional campaigns.
Customers see these platforms as
a service channel where they can
communicate directly with the business”,
says Blue Fountain Media. The
company also adds that “regularly
interacting with customers demonstrates
that your business cares about
customer satisfaction, and is available
to answer any questions that they might
have. Satisfied customers are eager to
spread the word about a great product
or service and they usually turn to
social media to express their opinion.”
OCTOBER 2020