MSP MAGAZINE Issue 46

EVENTS
ANNIVERSARY
AGROPRODMASH 2020
EXCEEDED EXPECTATIONS
Agroprodmash is the first own
exhibition of EXPOCENTRE to
open the autumn season of 2020.
It enjoyed great results.
According to the participants, the
show was very successful and in
many ways exceeded expectations.
There were a lot of negotiations.
Many companies generated sales
leads and partners and signed
contracts for equipment supply.
Agroprodmash 2020 welcomed
both the world’s leading and wellknown
manufacturers and some
new names. One of the most
important features of the show is
that it demonstrates equipment in
action, which this year emphasizes
the high status of Agroprodmash
and the industry’s confidence in
EXPOCENTRE.
A number of new products were
shown for the first time. A lot of
attention was paid to the current
industry trends such as the
improvement of safety of food production
and finished products as
well as the concept of unattended
production of the future.
The exhibitors and visitors have
called Agroprodmash 2020 very
effective.
“To understand the value of the exhibition
for the industry,” says Head
of the Food Industry Exhibitions
Division of EXPOCENTRE AO
Tatiana Piskareva, “we usually
estimate the ratio between the
size of the exhibition area and the
number of target visitors. Simply
put, if there is one visitor for each
square meter of the show, it will be
evaluated as productive. In case of
Agroprodmash 2020, this ratio is
much higher than one. This is an
excellent indicator, which is confirmed
by the feedback from both
exhibitors and visitors. The only
regrets that we heard were from
companies that did not dare and
were afraid to participate."
During the first days of the
exhibition, when it became clear
that it was running and was going
to be a success, our managers
started to receive calls and
requests from those wishing to
join and "to get in with any stand,
even the smallest one". But the
Agroprodmash organisers do not
practice such experiments. The
showcase is nothing less than
an ergonomic business space
for all participants. You can’t
simply insert anything you like
in there. Many companies have
learned it through their own bitter
experience and now prefer to book
their stands in advance.
42 | OCTOBER/NOVEMBER 2020 | MSP Magazine