Decor March April 2022

a hand-made carpet, thus making an image that is
not different from a hand-woven carpet, have been
developed recently. Packaging machines and similar
technologies affecting the presentation of the product
have now become a necessity. In addition, we use ERP
software that combines all units such as accounting
and finance, along with all stages of production. With
this and similar software, production tracking and
service processes are kept under control. Although
our brand is newly established, it has the potential to
grow rapidly. Our polyester yarn production capacity
has currently, reached 900 tons per month. In addition,
our machine-made carpet production capacity
is 400 thousand square meters per month and 4 and
a half million square meters annually. Our goal is to
increase this capacity to 8 million in 2023.
What do you pay attention to in the design process?
It is very important for us that the product is capable
of responding to product diversity and customer
demands and needs. At the same time, we are working
in order to respond to the demands that will arise
in this field with the spread of electronic commerce
and social media. We are aiming to be a company that
will lead the sector in the formation of patterns and
colors. For this, we are closely following the developments
in the world home textile and flooring sectors.
We focus on studies that will enrich these with different
interpretations and highlight our brand.
Where are you in the world at the point of export?
What are the country markets you are targeting in
the coming years??
We are an export based company. I think we know the
world markets well. We are present in all markets of
America, Europe, Pacific Asia, Middle East and Africa
and we make our investments by considering the demands
of the markets. We take regional and country
risks into account while making our marketing and
sales strategies. Now, international trade is also
under the influence of international political and economic
developments. However, cultural developments
in the world also affect social needs and aesthetic
perceptions. All these factors flow into each other,
revealing a complex structure that contains many
parameters. We believe that brands that can analyze
these correctly and establish long-term rather than
short-term strategies will be successful.
Finally, what would you like to add?
The machine-made carpet sector has an important
meaning for the country’s economy. We are in the
position of a country holding the world leadership in
the machine-made carpet sector. We have to maintain
this situation. Secondly, the carpet sector is a sector
that provides serious employment compared to the
many sectors. Our country needs sectors that produce
by working together and grow by producing together.
In this sense, I believe that it should be supported.
DECOR • Mart - Nisan 2022
43