Martial Arts World News Magazine - Volume 22 | Issue 3

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SOCIAL 411 The Core Components of a Strong SEO Strategy: Technical Setup strong SEO strategy is defined by three core components— A technical setup, content, and links. When you focus on these areas, your martial arts marketing will become more and more effective. Today, we are starting a series of articles where we will explore each core component individually. So, continue reading and don’t miss the next two articles! An Introduction to Technical Setup Three things need to happen for your website to rank on Google. The search engine needs to be able to find your pages so it can scan them (this is called ‘crawling’ and ‘indexing’ your site) to identify what your site is ‘about’ and add the site (using keywords and other content) to the index. From there, the algorithm will consider displaying your website when a relevant search is done. This is how SEO works. It sounds easy enough, but there’s a catch. No matter how carefully you design the look and feel of your page(s), the search engine can only see your text, links and other content if you structure it appropriately. Enter technical setup, also known as on-site optimization! This is what ensures that search engines can scan your website so the pages can be indexed successfully. Of course, there are lots of factors that Google takes into consideration. In fact, more than 200 factors are evaluated to determine how your site should rank. We’ll discuss some of the key factors below. Some Key Ranking Factors 1. The Content As we’ll discuss in more detail in this series, the content of the pages is a critical ranking factor. Google is essentially ‘reading’ your pages. If the page is ‘about’ Kids Martial Arts Lessons, then the page should have those words, and words like it in the content (likely in several places) and should have other words and phrases that reinforce them. You don’t want to un-naturally ‘stuff’ your target keywords all over your page(s), but you need to make sure that Google, and human visitors can easily understand what your page is all about, and that it matches what human visitors are likely to search for. 2. Website Navigation and Links Search engines crawl sites by following their links because that’s how they find the pages and content they need to analyze. Using meaningful link anchor text helps Google understand what your links are ‘about’. For example, “Click Here” doesn’t really tell Google much, but “Kids Martial Arts Classes” is far more meaningful. “Backlinks”, or links “to” your site from other sites with a high relevance and reputation will give Google even more confidence in your site. 3. URL Structure If there’s one thing search engines don’t like is to read through lengthy and complex URL structure. That’s why it’s important to keep your URLs short and sweet, so make sure they don’t include much beyond the main keyword that you used to optimize your page. 4. Page Speed Search engines will measure load time so they take page speed into account and it’s a relevant ranking factor you shouldn’t neglect. Load time is a big indicator of quality for the algorithm. The faster your website is, the better. Many elements can affect page speed, so we recommend you check out Google’s tool, Page Speed Insights, to learn to improve load time. 5. Dead Links or Broken Redirects Dead links send people to nonexistent pages while broken redirects lead to resources that no longer exist. As you can imagine, both of these things affect user experience and they are a big no-no for search engines. If they are present on your website, your pages won’t rank. 6. Sitemap and Robots.txt Files Sitemaps are files that list all the links available on your website, which is what search engines use to choose which pages to crawl and index. Robots.txt files tell the search engine what to ignore, which speeds up the crawling and indexing process. 7. Repeated Content Last but not least, search engines notice repeated content and it makes it very difficult to identify what to index. This is a negative factor and the search engine will choose not to display any of the pages. If you are a martial arts school owner and you want your online marketing to succeed, you need to hit these three SEO hotspots. Don’t miss the next two articles, where we will explore the other core components for a strong SEO strategy. 20 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 3 Image by Mohamad Faizal Bin Ramli
The Latest Guide All Martial Arts School Owners NEED TO READ Grandmaster Zulfi Ahmed’s newest book, “The Science & Secrets of Becoming a Master Martial Arts Instructor,” is the latest must-have industry guide for martial arts school owners and instructors. The world of martial arts is a very complicated one, where you can soar to the heights of the profession or quickly hit rock bottom, all depending on your mindset, discipline, and skills. “The Science & Secrets of Becoming a Master Martial Arts Instructor” is designed to teach you everything you’ll need to know to avoid the pitfalls and succeed as an instructor in the modern era. Featuring contributions from some of the best martial arts minds, including Grandmaster Ernie Reyes, Grandmaster Stephen Hayes, and Hanshi Dave Kovar, “The Science & Secrets of Becoming a Master Martial Arts Instructor” will no doubt help you take your career to the next level! To get your copy today for $29.95, simply go to Lulu.com and search by author.
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If Teaching Great Classes is Import
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Martial Arts World News Magazine - Volume 22 | Issue 3

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