Martial Arts World News Magazine - Volume 22 | Issue 3

COVER STORY
“The after school Martial Arts program
pretty much saved my school”
continued frorm page 37
area, I started to have the right goals, set plans, and learned to
execute the plans on a daily basis.
At the start, it’s hard work. You have to promote every single
day, do exhibitions, work with local businesses, create relationships
with elementary schools and more. Sometimes, you get very
few prospects, maybe one that’s interested, or at best two to three.
That can be discouraging and stressful, and I took those feelings
home. I really had to take care of the business side of things which
is different from teaching, but with a coach and a good plan, I started
doing things that bring in more leads and then I learned how to
sign people up. I spent tons of hours in the community, passing out
flyers, and performing lots of exhibitions. It’s a lot of hard work.
MAWN: So how did you take that single first location from
essentially zero to having the kind of success you’re experiencing
these days?
MB: The after school Martial Arts program pretty much saved
my school, but my adult programs were not flourishing to the same
level. My career change and faith in what my mentor was directing
me to do was paying off in a big way.
MAWN: How did you eventually end up overcoming
the struggle that you were having with the
adult programs growth in your school?
MB: Around 2017, we began using a system
that had a radically different approach in marketing
to the adult market. Since so many of our schools
have been losing the adult market to other pro-
Chief Master Mike Bugg receives the Outstanding Financial Speaker Hall of Fame Award presented by Y. K. Kim at the 2006 Martial Arts Leaders Summit.
40 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 3