Martial Arts World News Magazine - Volume 22 | Issue 3
The #1 Business Resource for the Martial Arts Industry
The #1 Business Resource for the Martial Arts Industry
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COVER STORY<br />
Chief Master Bugg is Not Only an Inspirational Leader, but Also a Talented <strong>Martial</strong> Artist<br />
five locations in Virginia.<br />
MAWN: So you’re a multi-school operator as a result of the new<br />
approach of social marketing and online marketing. What were<br />
the mental and logistical shifts you had to make to get this all to<br />
happen?<br />
MB: A lot went to the planning, teamwork, and how we were<br />
going to do our promoting and enrollment process. Of course, we<br />
also discussed what the goals were going to be for maximizing our<br />
after school program and the adult program as well. Every week<br />
we meet to go over what we’re doing? How many leads do we<br />
have this week? How many appointments do we have this week?<br />
And how to follow up. Not only did we work with our team here,<br />
but we also worked with our business consultant team at AMS to<br />
make sure that we were on track for success.<br />
MAWN: After school <strong>Martial</strong> <strong>Arts</strong> has been a godsend for many<br />
schools, but it also can have its own challenges. You’re in one of<br />
the tougher areas in the nation to make all this happen so what are<br />
some of the big lessons and big obstacles you had to overcome to<br />
find success?<br />
MB: Sure there are a lot of obstacles to get into the schools be-<br />
42 MARTIAL ARTS WORLD NEWS VOLUME <strong>22</strong> | ISSUE 3
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