Martial Arts World News Magazine - Volume 22 | Issue 3

SCHOOL PROFILE
Universal Warrior Mixed Martial
Arts: An Eclectic System of
Traditional Martial Arts
Grandmaster Austin Wright’s Universal Warrior Mixed Martial Arts has been in business
since 1985. It was started with the United States Air Force Martial Arts Club at Seymour
Johnson Air Force Space, located in North Carolina. It continues to spread traditional
martial arts to kids and adults of all ages with more than 200 students!
MAWN: What is the major contribution(s) that your school is
bringing to its community?
AW: Through our teachings of traditional Okinawan and Isshin-
Ryu style karate, American Kickboxing, Kung Fu, and Japanese
Judo Jujitsu combative arts, we provide a safe place for people
of all ages. We help at risk kids, veterans and adults build confidence,
lose weight and feel great! Our goal is to help our students
evolve themselves spiritually, mentally, and physically!
MAWN: What are the best producing marketing strategies you
use and what are the lead numbers like per month?
AW: ATLAS! Through AMS I have discovered new and innovative
marketing tools that have helped us increase our revenues
astronomically within less than 6 months with anywhere from 15
to 30 leads per month! And with the help of ATLAS I opened up
international dojos in Kishanganj, India, Sicily, Italy, and La Vega,
Dominican Republic. Thanks to ATLAS I can not only spread
traditional martial arts in the United States, but in various 3rd world
countries world-wide!
MAWN: What are your most significant programs you provide
and their benefits to participants?
AW: Within our Mixed Martial Arts Dojo Academy we provide
self defense, mixed martial arts fitness, and traditional mixed martial
arts programs, through which we have been able to produce
two generations of champions and grand champions winning
students. Aside from teaching our students how to strive and
achieve greatness on a competitive level, through these programs
we are also able to teach our students Japanese terminology, build
self defense and confidence, get fit and strong, build a growth
mindset, learn how to focus, build social skills, and most importantly
have fun!
MAWN: Do you have a lead generating website and what
about it has been most productive regarding leads?
AW: ATLAS gives us a huge lead generating website that
provides multitudes of leads. Aside from our walk-ins and word of
mouth leads, the website is a great way to boost leads and spread
the word.
MAWN: Do you use
management software
and what features are
providing the best benefits
for running your
school more efficiently?
AW: ATLAS works
wonders with their
various administrative
and financial management
features. Features
such as the attendance
taker, billing organizer,
and welcome feature
allow me to easily keep
track of my students’
attendance as well as
Grandmaster Austin Wright
progress and tuition dues.
Alongside providing me with management organizational features,
AMS provides me with other fun innovative, creative strategies to
help maintain and increase student retention! “And you can take
that to the Bank!”
MAWN: What advice do you have for other martial arts school
owners for having success in business?
AW: Success is built through student retention and solid
marketing, which is why I use and highly recommend the usage of
ATLAS! With their multitude of resources ranging from account billing,
marketing, and fun and innovative strategies, student retention
has never been better! With AMS online’s amazing organizational
features, I have been given more time to spend with my family as
well as being a life coach to these kids and adults who struggle
with anxiety and low self esteem to help build a more spiritually,
mentally, physically and more confident version of themselves. At
the end of the day, ATLAS allows me time to achieve our ultimate
goal of taking the ordinary student and creating an extraordinary
student through our martial arts studies!
54 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 3