Martial Arts World News Magazine - Volume 22 | Issue 3

GROWTH HACKS
Use 3 Martial Arts Principles for
Effective Advertising
by Mr. Sean Lee
You realize the importance of speed, power, and accuracy
when attacking an adversary. The principles are second nature to
you when you are sparring, but did you know that speed, power,
and accuracy are just as important in advertising and promotion
to attack your town’s market successfully? If you want to enroll
25 to 50 new students every month you must understand how to
advertise properly on social media or with a traditional method.
As in the martial arts great skill comes through great effort, to
be great at advertising and promotion much training is required.
Do you have the time to focus all your energy while operating
your school on learning advertising and promotion? If you answered,
“Yes” are you planning on making a career
change? The correct answer is “No” to both questions,
but you still have to advertise and promote
your school effectively.
So what’s the solution to gaining the
speed, power, and accuracy needed to
reach more prospects than you thought possible
without getting a degree in advertising?
The answer is found in the professional
products and services that AMS develops for
martial arts school owners just like you. Every
month well trained experts prepare the kind
of speed, power, and accuracy in advertising
and promotions
designed to deliver a knockout.
1. Speed – From an advertising
and promotional standpoint,
speed primarily has
to do with hitting the target
market at the right time.
Experience leads to good
timing and AMS has been
providing school owners
with marketing solutions
for close
to forty years. Each month tools like posters, flyers, tent cards,
door hangers, emails, social media posts, etc. are designed with
this kind of advertising speed in mind.
2. Power - The idea of power with regard to advertising and
promotion means to have impact. One key to powerful ads is
eye-catching designs with images and a layout that appeals to
prospective students. Another key is the use of words that capture
the attention and move the reader to act. AMS has a team of
expert graphic designers and writers eager to provide you with
penetrating ads sure to increase your enrollment each month.
3. Accuracy - Getting your advertising and promotions to the
right people is what is meant by accuracy.
Targeting the children, teen, adult, or even the senior market
requires the appropriate kind of ads and
promotions for each individual market. Many of these kinds of
impactful tools can be found in the MA Biz Academy from AMS to
hit the bull’s-eye in your city.
To do your best in every way sometimes requires help
along the way. You need your advertising and promotion to
have the speed, power, and accuracy for great impact, so visit
MaBizAcademy.com
and find out how it can aid you in taking your school to the
next level for skyrocketing enrollment each month.
SEAN LEE is the Executive Director of Sales and Marketing for hundreds of martial arts schools
and specializes in online and social media marketing using his extensive professional experience in
sports and martial arts marketing, contract negotiation, and investment.
60 MARTIAL ARTS WORLD NEWS VOLUME 22 | ISSUE 3