WIA_ISSUE2_2023

DESIGN
New Innovus
collection finds
inspiration in nature
1 All decors are
available in
decorative panels
and laminates
2 Sustainable solutions
that are easy to
mix and match for
different projects
3 Innovus products
stand out for their
antibacterial
properties and easy
to clean surfaces
4 The collection
was developed to
bring performance,
sustainability and
affordable designs
5 Unique and exclusive
textures that aim
to add value to all
decors
1
Producers and consumers are experiencing
a new reality. In recent years, the
importance of rethinking one’s actions and
lifestyles is reinforced. Everyday spaces
have undergone a major transformation,
brought about by changing emotional
needs, the need to adopt a more informed
approach to design and increasing
environmental concerns.
This paradigm shift is the basis for the new
Innovus collection — matching our nature
by Sonae Arauco, inspired by nature and
culminates in the desire to bring a greater
feeling of peace and tranquility to indoor
spaces. It also represents a change of work
to position Innovus as the brand of choice
for decorative solutions. This is a fresh
and balanced collection that responds to
the challenges and needs of a sustainable
future.
“This collection is aligned with the essence
of Sonae Arauco. At the root, the same
motivation to develop a versatile product,
focusing on sustainability, quality and
bringing value to projects in residential
areas, and public and commercial spaces,”
said João Berger, Sonae Arauco chief
marketing and sales officer.
With over 220 decorative solutions, the
collection introduces 40 new products.
These include woods, such as Karlstad
Oak, with the Flow texture and Gentle
Maple, with the Spirit texture; fantasies
such as the Fossil Brown stone decor or
Canastra textile; and a range of unicolours.
The soft touch of the surface allies with a
more matte and modern appearance with
the strength and performance required by
demanding applications.
46 WOOD IN ARCHITECTURE • ISSUE 2 – 2023