WIA_ISSUE2_2023

DESIGN
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THE FOUR ASPECTS OF OUR
NATURE
“The new Innovus collection matches nature
by exploring four different concepts that are
part of our lives — emotional, sustainable,
functional and social — and proposes a
selection of decors and textures aligned with
trends to inspire consumers,” said Michelle
Quintão, Sonae Arauco marketing director.
She added that their goal is to categorise
through sensations that different decors
transmit. She said, “Emotionally, there is a
quest for elements with emotional benefits,
appealing to the senses and promoting a closer
connection with nature. In sustainability,
we take a minimalist approach through
proposals that result in a natural appearance.
Functionality is present in multifunctional
decors that are easy-to-match and provide a
discreet and comfortable atmosphere. Finally,
as social beings, we need products that
reinforce the versatility and performance of the
spaces that are part of our daily routines.”
SUSTAINABILITY IS THE ESSENCE
Sustainability was a strategy seen from the
planning to the development stages. Some
Innovus products incorporate incorporate
over 70% of recycled wood, and all the
raw materials used are said to come
from sources that are either certified or
controlled. Awarded with the Green Product
Award 2022 for its decorative panels, the
company commits to a more ecological
future as its products launched each year
assure the sequestration of around
2 million tonnes of CO2. Based on a circular
bioeconomy model, Sonae Arauco is said
to create cosy and elegant spaces through
sustainable and affordable solutions that
are designed to inspire and to last. WIA
WOOD IN ARCHITECTURE • ISSUE 2 – 2023 47