On-line journal no. 4 – July 2012 - Modelling the New Europe
On-line journal no. 4 – July 2012 - Modelling the New Europe
On-line journal no. 4 – July 2012 - Modelling the New Europe
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<strong>On</strong>-<strong>line</strong> Journal <strong>Modelling</strong> <strong>the</strong> <strong>New</strong> <strong>Europe</strong><br />
Issue <strong>no</strong>. 4/<strong>2012</strong><br />
At <strong>the</strong> same time, it is important that <strong>the</strong>se perceptions of <strong>the</strong> impact to be felt even in <strong>the</strong><br />
years after ECoC. In many cities of <strong>the</strong> former ECoC, <strong>the</strong> program memory quickly faded,<br />
and <strong>the</strong> population is far to see its benefits. We can conclude that this is mainly due to<br />
drastic changes in certain areas of development. However, for Sibiu, we see a relatively<br />
weak decrease in population assessments on of ECoC impact.<br />
Since 2007, Sibiu’s image remained constantly positive, especially in Romanians’<br />
memory, and its image as a city of history, culture and art was able to grow more easily<br />
than its image as an <strong>Europe</strong>an city, especially among foreign visitors, which although <strong>the</strong>y<br />
have positive assessments on <strong>the</strong> ECoC title for Sibiu, <strong>the</strong>y are less inc<strong>line</strong>d to appoint<br />
Sibiu as <strong>Europe</strong>an city, but on <strong>the</strong> o<strong>the</strong>r hand, just like <strong>the</strong> Romanians, appreciating <strong>the</strong> city<br />
as being friendly, historic or a city of culture and art 13 .<br />
Compared with Sibiu’s impact on people, Romanians or foreign citizens, <strong>the</strong> impact which<br />
was due <strong>no</strong>t only to <strong>the</strong>ir participation to events, but also to promotion of <strong>the</strong> event in<br />
different media, Cluj-Napoca has a series of activities designed to promote <strong>the</strong> city even<br />
before <strong>the</strong> cultural year. Thus, <strong>the</strong> <strong>Europe</strong>an Capital of Culture Cluj 2020 Association,<br />
which was established to meet <strong>the</strong> imposed by <strong>the</strong> <strong>Europe</strong>an Union requirements, was<br />
divided into seven working committees, divided into different areas (literary arts, research,<br />
heritage, etc.). Fur<strong>the</strong>r, <strong>the</strong> Association intends to propose one ambassador (foreign person)<br />
for each committee, each of <strong>the</strong>m having <strong>the</strong> role to promote abroad ECoC Cluj 2020.<br />
Thus, compared with Sibiu that had only one cultural ambassador, Cluj-Napoca would like<br />
to offer to its citizens a number of seven cultural diplomats. <strong>On</strong> <strong>the</strong> o<strong>the</strong>r hand, <strong>the</strong>re are<br />
more than twenty twinning partnerships with cities and towns in o<strong>the</strong>r countries, cities that<br />
will have <strong>the</strong> role of helping promote <strong>the</strong> city title. Moreover, <strong>the</strong> city has already started<br />
associating his name with various phrases such as The heart of Transylvania or <strong>the</strong> Seven<br />
Saxon medieval cities. For some of <strong>the</strong>se name associations, video clips were created and<br />
started to be promoted through different media. This type of promotion affects <strong>no</strong>t only <strong>the</strong><br />
city in question, but also <strong>the</strong> whole region where it is geographically situated. In addition,<br />
13 Center of Studies and Research in Culture, Sibiu Capitală Culturală <strong>Europe</strong>ană, Raport pentru ultima<br />
etapă a studiului de impact Iunie- Iulie 2008, 2008<br />
[http://www.culturadata.ro/PDFuri/Sibiu_Capitala_Culturala_<strong>Europe</strong>ana_2008.pdf], 2 June <strong>2012</strong><br />
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