scientific program • symposia - American Society for Reproductive ...

SCIENTIFIC PROGRAM • SYMPOSIA
Tuesday, October 18, 2011 11:15 am – 1:00 pm
Symposium
THE ART OF MAKING ART
Presented by the Association of Reproductive Managers Professional Group
Kira Copperman, L.M.S.W. (Chair)
KBC Consulting
Jackie Meyers-Thompson
J.D. Thompson Communications/Coppock-Meyers Public Relations
Needs Assessment
Technology moves as fast in the field of marketing and
communication as it does in medicine. With the advent
of social media, designer radio and Internet-based referral
programs, what does your practice need to know about
achieving the right mix of accessibility, transparency and
communication, all the while maintaining a positive profile
and patient privacy?
Many practices are also trying to determine how to
effectively spend their marketing dollars and how to
measure the impact of those efforts. The ARM member
survey results have consistently identified the need for
practical information about marketing from practice
managers, administrators, physician managers and nurses.
Room 224 C/D
72
Learning Objectives
At the conclusion of this session, participants should be able
to:
1. Identify at least three different approaches to marketing
a reproductive medicine practice now.
2. Formulate a budget for marketing and determine how to
measure the impact of a campaign.
ACGME COMPETENCY
Systems-based Practice
TEST QUESTION:
After participating in this session, I will do the following in my
practice:
A. Work without a marketing plan or budget.
B. Create an up-to-date marketing plan that is within my
budget and determine an effective way to measure the
impact.
C. Have a marketing plan but not measure impact.
D. Spend all of my marketing dollars in an online campaign.
E. Not applicable to my area of practice.
Tuesday, October 18, 2011 11:15 am – 1:00 pm
Symposium
Room 224 E/F
WHEN LEGISLATION ENDANGERS YOUR PATIENT CARE -
FIGHTING “PERSONHOOD” BILLS IN THE STATES
Sean Tipton (Chair)
ASRM Office of Public Affairs
Andrew A. Toledo, M.D.
Reproductive Biology Associates
Stephanie K. Dahl, M.D.
MeritCare Reproductive Medicine
Barbara L. Collura
RESOLVE
Needs Assessment and Description
State legislatures throughout the country have seen efforts
to establish legal personhood beginning “at any stage of
development.” What would such legislation mean to your
ART practice, and how can you fight against it? Join this
panel discussion to learn how your colleagues from around
the country have fought against these laws.
Learning Objectives
At the conclusion of this session, participants should be able
to:
1. Describe the potential impact of so-called personhood
legislation.
2. Identify tools to fight its passage.
ACGME COMPETENCY
Systems-based Practice
TEST QUESTION:
Personhood legislation
A. Is a passing trend in the political arena.
B. Is consistently defined in each state.
C. Has significant potential impact on ART practice.
D. Has already passed in several states.
Tuesday, October 18, 2011 11:15 am – 1:00 pm
Contraception Day Case Presentation/Panel Symposium
OBESITY AND CONTRACEPTION
Alison B. Edelman, M.D. (Chair)
Oregon Health & Science University
Bliss E. Kaneshiro, M.D., M.P.H.
Oregon Health & Science University
Needs Assessment and Description
Women and healthcare providers rely heavily on contraceptive
methods not only for the prevention of pregnancy, but also for
the protection, management, or treatment of many diseases
and conditions. As the obesity epidemic continues to expand, it
is important to understand how contraception and obesity might
interact. Using a combination of didactics, clinical cases, and a
panel discussion, this interactive session will address issues pertaining
to obesity and contraception including but not limited to the safety
and efficacy of contraception in obese women and the effect of
contraceptive use on a woman’s weight.
Learning Objectives
At the conclusion of this session, participants should be able to:
1. Discuss the impact of hormonal contraception on
Room 230 A/B
baseline weight and how to counsel women regarding
this concern.
2. Describe the current evidence regarding the impact of
obesity on contraceptive efficacy.
3. Review the current prescribing recommendations for
contraception in obese women, those who are postbariatric
surgery, and those with additional comorbidities.
ACGME COMPETENCY
Medical Knowledge, Patient Care
TEST QUESTION:
A 30-year-old obese female patient is requesting contraception and is
concerned about further weight gain. After participating in this session,
in my practice, I will counsel patients that:
A. Medroxyprogesterone acetate has been conclusively linked to a
10 lb weight gain in the first year of use.
B. Combined oral contraceptives have not been proven to cause a
weight gain.
C. Obese women at any age should not use combined oral
contraceptives.
D. Not applicable to my area of practice.