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The Bel - visit site - Bel Group

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CSR STRATEGY AND PROCESS<br />

Building tomorrow’s<br />

company with CSR<br />

Corporate social responsibility plays a vital role at <strong>Bel</strong>, forming the core<br />

of the <strong>Group</strong>’s development strategy and fully participating in its mission.<br />

16 • <strong>Bel</strong> <strong>Group</strong> 2011<br />

<strong>Bel</strong> has built its corporate<br />

social responsibility policy<br />

around fi ve pillars to structure<br />

its commitment<br />

to sustainable development.<br />

<strong>The</strong> policy affects all<br />

company functions and prioritizes the<br />

<strong>Group</strong>’s actions with respect to its<br />

stakeholders, which include consumers,<br />

employees, partners and suppliers,<br />

as well as all the communities where<br />

<strong>Bel</strong> has operations.<br />

<strong>The</strong> process is based on the ISO 26000<br />

standard, which provides guidelines<br />

to any organization willing to assume<br />

responsibility and account for the various<br />

impacts of its decisions and activities.<br />

<strong>The</strong> fi ve pillars<br />

A structured network<br />

to deploy CSR throughout<br />

the company<br />

<strong>Bel</strong> established a CSR Department staffed<br />

by a team of 18 key-function CSR advisers<br />

from the <strong>Group</strong>’s service departments<br />

and set up a local network operated by<br />

local CSR correspondents from each of<br />

the <strong>Group</strong>’s regions and main countries.<br />

<strong>The</strong> regional correspondents are<br />

responsible for coordinating and guiding<br />

the deployment of the CSR policy in all<br />

countries under their responsibility.<br />

In 2012, their mission will consist of<br />

developing roadmaps as part of<br />

a medium-term business plan.<br />

<strong>The</strong> roadmaps are designed to identify<br />

Nutrition and responsible products: Developing nutritionally<br />

benefi cial products adapted to consumer needs and accessible<br />

to the greatest number of people.<br />

Responsible communication and consumption:<br />

Giving consumers who put their trust in our brands the keys<br />

to responsible consumption.<br />

Environmental footprint: Reducing the environmental footprint<br />

of all the <strong>Group</strong>’s activities, whether directly or indirectly related<br />

to the manufacture of our products.<br />

Partnerships and society: Maintaining sustainable development<br />

partnerships with suppliers and civil society.<br />

Employer commitment: Providing employees with the conditions<br />

for personal and collective growth.

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