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The Bel - visit site - Bel Group

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Responsible<br />

brands that bond<br />

with consumers<br />

Pleasure, conviviality and, of course, smiles form the core of<br />

the bond between <strong>Bel</strong>’s brands and its consumers. It’s a bond built<br />

over time and based upon trust and product quality with respect to<br />

taste, ease of use, food safety, nutritional benefi t, and accessibility.<br />

With its cheeses consumed by millions of people every day,<br />

<strong>Bel</strong> places responsibility at the heart of its offering.<br />

<strong>Bel</strong> optimizes<br />

the content of<br />

3 key nutrients<br />

in its cheese: calcium,<br />

fat and salt<br />

18 • 2011 <strong>Bel</strong> <strong>Group</strong><br />

400<br />

million<br />

consumers of <strong>Bel</strong><br />

products around<br />

the globe<br />

800 to<br />

1,200 mg<br />

is the recommended<br />

daily allowance of<br />

calcium for children

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