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1 2 Areas of progress MAIN ACHIEVEMENTS AT END 2011 Facilitating consumer access to information Incorporating the Group’s commitment to CSR in our brands’ promotional-offer campaigns 52 • Bel Group 2011 Responsible communication and consumption Giving consumers who put their trust in our brands the keys to responsible consumption. • Nutritional information - The Group mapped out its nutritional labeling policy and shared it with the operating regions to assist them in implementing labeling renewal plans. - Bel France made its nutritional labeling commitments offi cial by registering a voluntary charter to enhance the nutritional content of Kiri ® and The Laughing Cow ® . - In Senegal, a van carrying a nutritional message and a nutritionist visited 15,000 persons in 10 cities, to talk about nutrition and to distribute a brochure spelling out the nutritional benefi ts of The Laughing Cow ® . • Environmental information - In France, Bel continued its work within the dairy profession to draft a reference guide that specifi es methods for calculating and measuring the environmental impact of dairy products. • The Responsible Communications Charter, which refl ects the Group’s commitment in the area of communication, was appended to all contracts with communication agencies. Advertising was subject to a strict internal validation process to ensure compliance with the charter. • Local good citizenship actions were taken in the name of the Group’s brands, including: - Mini Babybel ® ’s renewed support for Comic Relief’s Red Nose Day in the UK; - Support for Cliniclowns nonprofi t in Belgium by The Laughing Cow ® , Kiri ® and Mini Babybel ® ; - A partnership initiated by The Laughing Cow ® with the YMCA in the U.S. to encourage physical activity. - A partnership signed by The Laughing Cow ® with the SOS Villages d’Enfants in France. • Consumer views of the societal role of Bel’ brands were included in a tracking survey conducted in all major Group markets. The fi rst wave - point zero – took place in 2011. • France: Ecodesign rules for Point-of-Sale (POS) ads were established and presented to all French team marketers. A Bel-specifi c POS label was created to measure and improve the environmental impact of Group POS displays.
OUTLOOK FOR 2012 AND BEYOND In countries where the Group’s products are sold, Bel will continue its efforts to facilitate consumer access to transparent and relevant product information through packaging labels, websites, smartphone apps, and other means. - The Group will continue to improve the nutritional labeling of its products. - The Group will continue to work with the French dairy sector, to be able to provide reliable environmental information about dairy products. - To respond to unanswered consumer questions, the Group is seeking to enhance its dedicated consumer services The Group will progressively introduce societal missions for each of its fi ve core brands to ensure that the commitments feed into the brands’ respective positioning. - The entities will identify the most relevant brand or brands in their portfolios to refl ect the Group’s commitment to CSR. - Local good citizenship actions will be pursued and progressively integrated into the framework of defi ned societal missions. Bel Group 2011 • 53
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2011 BUSINESS AND CORPORATE SOCIAL
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An extraordinary brand portfolio Be
Page 5 and 6: PROFILE 17 marques nationales 8 mar
Page 7 and 8: 4.5% increase versus 2010 sales €
Page 9 and 10: ANTOINE FIÉVET, Chairman and CEO
Page 11 and 12: Sales breakdown 30 international an
Page 13 and 14: Bel Foodservice Bel Foodservice ope
Page 15 and 16: NEAR AND MIDDLE EAST ”Sales volum
Page 17 and 18: ● SENEGAL Closer to consumers In
Page 19 and 20: ● MOROCCO 90 years of nutrition T
Page 21 and 22: priority areas of action to be take
Page 23 and 24: 2011 Bel Group • 19
Page 25 and 26: Goal: One billion consumers by 2020
Page 27 and 28: 8% of Group sales generated by inno
Page 29 and 30: 14% reduction in salt content for T
Page 31 and 32: Bel Group 2011 • 27
Page 33 and 34: ”People First”, the social char
Page 35 and 36: Two areas of concern emerged from t
Page 37 and 38: can help defi ne action plans that
Page 39 and 40: A patchwork of actions A child in h
Page 41 and 42: What will The Laughing Cow ® W TC9
Page 43 and 44: Preserving the environment Bel is l
Page 45 and 46: practices. In countries lacking suc
Page 47 and 48: Esabel In 2011, Esabel was started
Page 49 and 50: 33% reduction in CO2 emissions from
Page 51 and 52: Bel Group 2011 • 47
Page 53 and 54: OUTLOOK FOR 2012 AND BEYOND The Gro
Page 55: OUTLOOK FOR 2012 AND BEYOND The Gro
Page 63 and 64: OUTLOOK FOR 2012 AND BEYOND • Thr
Page 65 and 66: Dividend On March 22, 2012, the Boa
Page 67 and 68: CONSOLIDATED BALANCE SHEET AT DECEM
Page 69: FOR MORE INFORMATION ABOUT BEL www.
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The Bel - visit site - Bel Group

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