The Bel - visit site - Bel Group

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02 Chairman’s message 04 Corporate governance 06 2011 Financial results 08 Strategy and markets 12 Brand review 16 CSR strategy and process 18 RESPONSIBLE BRANDS THAT BOND WITH CONSUMERS 20 Multiplying smiles around the world 22 Innovating on behalf of consumers 24 Safety and consumer information 26 A STATE OF MIND 28 Employer commitment 32 Involving our partners 34 Sharing the Group’s values 39 PRESERVING THE ENVIRONMENT 40 Raw material and packaging 42 Inside the production sites 44 From the plant to the consumer 46 FINANCIAL AND CSR KEY PERFORMANCE INDICATORS 48 CSR key performance indicators 60 Financial key performance indicators
PROFILE 17 marques nationales 8 marques internationales 5 marques cœur Sharing smiles Bel is an international, family-controlled group that makes innovative products from traditional cheese. Delightful, healthy and adapted to a diverse range of eating habits, Bel’s products have attracted 400 million consumers in over 120 countries. Bel’s growth is derived from the power of its differentiated and universal brands. Among these are its fi ve core brands, including The Laughing Cow ® , Mini Babybel ® , Kiri ® , Leerdammer ® , and Boursin ® . Backed by the enthusiasm and dedication of its 11,400 employees, the Group takes a long-term view of growth, favoring both sustainable peformance and international development. Its goal is to share smiles and dairy goodness with a billion consumers worldwide by 2020. In 2011, Bel generated consolidated sales of €2.5 billion, up 4.5% over the previous year, despite a turbulent environment. Bel Group 2011 • 1
Page 1 and 2: 2011 BUSINESS AND CORPORATE SOCIAL
Page 3: An extraordinary brand portfolio Be
Page 7 and 8: 4.5% increase versus 2010 sales €
Page 9 and 10: ANTOINE FIÉVET, Chairman and CEO
Page 11 and 12: Sales breakdown 30 international an
Page 13 and 14: Bel Foodservice Bel Foodservice ope
Page 15 and 16: NEAR AND MIDDLE EAST ”Sales volum
Page 17 and 18: ● SENEGAL Closer to consumers In
Page 19 and 20: ● MOROCCO 90 years of nutrition T
Page 21 and 22: priority areas of action to be take
Page 23 and 24: 2011 Bel Group • 19
Page 25 and 26: Goal: One billion consumers by 2020
Page 27 and 28: 8% of Group sales generated by inno
Page 29 and 30: 14% reduction in salt content for T
Page 31 and 32: Bel Group 2011 • 27
Page 33 and 34: ”People First”, the social char
Page 35 and 36: Two areas of concern emerged from t
Page 37 and 38: can help defi ne action plans that
Page 39 and 40: A patchwork of actions A child in h
Page 41 and 42: What will The Laughing Cow ® W TC9
Page 43 and 44: Preserving the environment Bel is l
Page 45 and 46: practices. In countries lacking suc
Page 47 and 48: Esabel In 2011, Esabel was started
Page 49 and 50: 33% reduction in CO2 emissions from
Page 51 and 52: Bel Group 2011 • 47
Page 53 and 54: OUTLOOK FOR 2012 AND BEYOND The Gro
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OUTLOOK FOR 2012 AND BEYOND The Gro
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OUTLOOK FOR 2012 AND BEYOND In coun
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OUTLOOK FOR 2012 AND BEYOND • Thr
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Dividend On March 22, 2012, the Boa
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CONSOLIDATED BALANCE SHEET AT DECEM
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The Bel - visit site - Bel Group

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