The Bel - visit site - Bel Group

An extraordinary
brand portfolio
Bel, the world specialist in single-serving cheese
portions, possesses a unique brand portfolio comprised
of 5 core global brands, including The Laughing Cow ® ,
Mini Babybel ® , Kiri ® , Leerdammer ® , and Boursin ® ,
8 international brands like Apéricube ® and Picon ® ,
and 17 national brands. In all, the Group has 30 brands
adapted to various diets and eating habits around
the world.
5 pillars at the heart of the Group’s CSR policy
Bel has made corporate social responsibility (CSR) the centerpiece of its development strategy and has asked
all its employees to participate in this unifying, continuous improvement project. The Group has based its
approach on fi ve prioritized pillars involving all its stakeholders, namely consumers, employees, partners
and suppliers, as well as all the communities where Bel has operations.
Nutrition and
responsible products:
developing
nutritionally benefi cial
products adapted
to consumer needs
and accessible to
the greatest number
of people.
Employer commitment :
providing employees
with the conditions
for personal and
collective growth.
Responsible communication
and consumption:
giving consumers who put
their trust in our brands the keys
to responsible consumption.
Environmental
footprint: reducing
the environmental
footprint of all the
Group’s activities,
whether directly
or indirectly related
to the manufacture
of our products.
Partnerships
and society:
maintaining sustainable
development
partnerships with
suppliers and civil
society.
Bel Group 2011 • III