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14%
reduction in salt content
for The Laughing Cow ® Light
in the U.S., with salt content
lowered from 1,049 milligrams
to 900 milligrams per
100 grams of product
learn precisely how many carbohydrates
and how much fat, salt, calcium and
other nutrients are contained in the
Group’s products and their contribution
to the recommended daily allowance.
In France, Bel has signed charters with
the Programme National Nutrition Santé
(National Health and Nutrition Program)
committing it to providing content
information about every product
sold in retail stores for all its brands.
Bel Foodservice, a Group subsidiary
that supplies the institutional and
commercial catering markets, regularly
conducts nutritional information
campaigns with healthcare professionals
and catering companies.
Compositional information for all
its products can also be found at the
www.belfoodservice.fr website, along
with full nutritional information and
advice from dieticians.
best
practice
Lower salt content is the fruit
of a long-term effort
Bel didn’t wait around for
government measures
against salt content in
food to begin working on
the problem. From 1977 to 2009,
salt content in The Laughing Cow ®
in Western Europe was reduced
in steps, by 32%. The Group has
since made further progress,
and now expects to lower Western
Europe The Laughing Cow ® salt
content another 4.7% by 2013.
Likewise, Bel has lowered the salt
content of The Laughing Cow ®
and The Laughing Cow ®
Light in the U.S. market.
For The Laughing Cow ® Light,
which accounts for 90% of
The Laughing Cow ® sales in
the U.S., salt content has
been reduced 14%, from
1,049 milligrams per 100 grams
of product to 900 milligrams.
The effort will be continued for
flavored versions of the brand
in the months ahead.
While these reductions are
significant, some may ask,
“Why not do it all at once and
why not do more?” The reason
is because salt — like fat —
contributes to the taste to
which consumers have become
accustomed. The solution is
to make the change gradually,
without necessarily promoting
it on the packaging, in line
with public authority
recommendations.
2011 Bel Group • 25