in a Dynamic Environment - Tata Consultancy Services

As the Indian economy continued to grow in the new millennium,
the need for technology to drive inclusive growth became part of
the national agenda. TCS, which had been investing in the
domestic IT market since its inception was well positioned to help
the Government at the central and state level in its new initiatives.
Some of the complex, e-governance projects which directly
impacted Indians include the digitization of the Ministry of
Corporate Affairs as well as citizen service portals built for State
Governments. On its own initiative, TCS created a digitized
delivery system for the NREGA program and is building a mobilebasedadvisoryserviceforfarmers.
In a reflection of the Company’s pioneering spirit and with a
desire to spread the benefits of the IT revolution across the
country and given Ramadorai’s passion for education and
development, TCS has initiated several bold steps to take the IT
industry beyond the metros. A new training center was opened
in Guwahati in the North-East of the country. TCS launched
Ignite, a unique program to train science graduates into
software professionals. Over 2,500 young graduates including
60 per cent first generation graduates have completed the
programandbeeninductedintotheCompany.
Despite its size, TCS has stayed true to its roots of building
collaborative models of development, reaching out and
expanding its eco-system to work together with partners,
venture capitalists, academia and Government in order to
innovate for its stakeholders. These reflect the new models of
innovationwhereglobalteamsworkvirtuallytocreateand
12 | TCS Annual Report 2008-09
"TCS, over the last decade, has emerged as a model of globalization 3.0.
With an increasingly balanced revenue base, TCS in a very short time has
built an organization that spans 50 countries and includes associates from
over 62. The uniqueness in its approach to globalization is the flexible,
“Velcro type” organization that allows individuals and teams
from across the globe to seamlessly and effectively partner on specific tasks.
Further, it has developed an approach to cocreate breakthrough
innovations with its customers. It can legitimately claim that it delivers:
“experience certainty”. This management innovation – globalization
3.0 – is the legacy that Mr. Ramadorai will leave behind at TCS. "
C K Prahalad,
Paul and Ruth McCracken Distinguished University Professor
Ross School of Business
The University of Michigan
build new solutions and ideas. Being at the hub of this ecosystem,
TCS has been able to leverage these relationships to
build a network of Innovation Labs and create new solutions to
addresscustomerpainpoints.
The role ofTCS as a representative for Indian industry globally is
best exemplified by Ramadorai’s growing profile as an
ambassador and thought leader. Whether it is advising foreign
corporations on a India strategy, working with different
countries to help replicate India’s IT success, driving global
policy on technology through multi-lateral organisations or
addressing students, Ramadorai’s informal style has won
friendsforTCSandIndiaalike.
The philosophies of leadership, delivery excellence and the
promise of “Experience certainty” are pillars on which the
success ofTCS is cemented.This is perhaps, best reflected in the
fact that as a $ 6 billion company, TCS has achieved its vision of
being counted amongst the top 10 IT service companies in the
worldtoday.