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in a Dynamic Environment - Tata Consultancy Services

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62<br />

Annual Report 2008-09<br />

� The Company has used various types of<br />

foreign currency forward and options<br />

contracts to hedge the risks associated<br />

with fluctuations <strong>in</strong> these currencies. The<br />

Company has also noted that the contour<br />

of exchange risk exposure now is quite<br />

different from what it has been <strong>in</strong><br />

previous years, as cross currency<br />

movements have added an additional<br />

dimension of volatility<br />

� The Company has strengthened the<br />

exist<strong>in</strong>g policies and processes for the use<br />

of f<strong>in</strong>ancial derivative <strong>in</strong>struments<br />

consistent with its risk management<br />

strategy and these strategies are<br />

reviewed by a Risk Management Board<br />

on a quarterly basis. Also, the Company<br />

has developed software products to<br />

monitor, manage and report the<br />

exposures related to hedg<strong>in</strong>g transactions<br />

on a daily basis.<br />

2.2.2 Counterparty risk <strong>in</strong> treasury operations<br />

� The treasury operations of hedg<strong>in</strong>g have<br />

to be conducted through banks<br />

mandated by the RBI as ‘authorised’ for<br />

the purpose of such transactions. In the<br />

recent economic and bank<strong>in</strong>g turmoil, all<br />

lead<strong>in</strong>g banks have been affected <strong>in</strong><br />

vary<strong>in</strong>g degrees<br />

� In order to protect itself aga<strong>in</strong>st possible<br />

default by the counterparties for these<br />

hedg<strong>in</strong>g transactions, TCS has been<br />

monitor<strong>in</strong>g counterparty health,<br />

�<br />

diversify<strong>in</strong>g the risk by hav<strong>in</strong>g multiple<br />

banks with whom such transactions are<br />

undertaken and also monitor<strong>in</strong>g limits<br />

with each of them dynamically<br />

Detailed records are ma<strong>in</strong>ta<strong>in</strong>ed of all<br />

such forward and options contracts and a<br />

daily P&L statement is also prepared and<br />

reviewed by senior management.<br />

2.3 Regulatory & Compliance related risk<br />

� The Company has a global footpr<strong>in</strong>t and<br />

as it <strong>in</strong>creases its global reach and<br />

operations the risk of ensur<strong>in</strong>g 100%<br />

compliance with the regulations and laws<br />

<strong>in</strong> the various jurisdictions where it has a<br />

presence has <strong>in</strong>creased<br />

� To mitigate this risk, the Company has<br />

established a separate office under a<br />

senior and experienced Chief Compliance<br />

Officer and has also put <strong>in</strong> place an<br />

<strong>in</strong>stitutionalized structure to ensure 100%<br />

regulatory and legal compliance across<br />

the globe. The Chief Compliance Officer<br />

has a team of senior persons from all<br />

relevant functions as part of his team to<br />

ensure compliance with all laws and<br />

statutory requirements <strong>in</strong> these<br />

2.4<br />

countries. The use of local managers as<br />

well as consultants, auditors, lawyer’s<br />

specialists and experts <strong>in</strong> these countries<br />

where we have a presence is encouraged<br />

to ensure 100% compliance.<br />

Strategic Risks<br />

2.4.1 Global Market Risks<br />

� With economic slowdown, coupled with<br />

consequences of credit squeeze across the<br />

globe and the consequent <strong>in</strong>crease <strong>in</strong><br />

bankruptcies, M&A’s and Governmental<br />

bailouts of global organizations <strong>in</strong> the<br />

developed economies , the contours for<br />

conduct<strong>in</strong>g bus<strong>in</strong>ess globally is cont<strong>in</strong>ually<br />

chang<strong>in</strong>g<br />

� TCS has adapted its agile approach,<br />

customer reach and market presence, to<br />

effectively create proactive opportunities<br />

<strong>in</strong> such dynamic scenarios – where vendor<br />

consolidation, cutbacks <strong>in</strong> discretionary<br />

spend<strong>in</strong>g and <strong>in</strong>creased demands for<br />

more services has become commonplace<br />

� The approach adopted by the Company<br />

<strong>in</strong>volves effectively leverag<strong>in</strong>g its market/<br />

product/customer relationships built over<br />

many years, to work closely with its clients<br />

– to help them address their bus<strong>in</strong>ess<br />

problems and to enable them to meet<br />

their bus<strong>in</strong>ess objectives. TCS does this by<br />

br<strong>in</strong>g<strong>in</strong>g all the <strong>in</strong>novation, doma<strong>in</strong><br />

knowledge and technical expertise of the<br />

entire organization to bear on customer<br />

requirements and needs so that we can<br />

provide clients with value-added<br />

solutions.<br />

2.4.2 Reputation risks<br />

� The Company has recognized that its wide<br />

global presence has to be strengthened<br />

by appropriate brand build<strong>in</strong>g. It has been<br />

<strong>in</strong>vest<strong>in</strong>g <strong>in</strong> build<strong>in</strong>g the brand of<br />

‘Experience Certa<strong>in</strong>ty’ through multiple<br />

means<br />

� As TCS is part of the <strong>Tata</strong> Group of<br />

Companies and is a signatory of the <strong>Tata</strong><br />

Brand Equity – Brand Promotion (BE-BP)<br />

agreement, it is governed by strict<br />

standards <strong>in</strong> its communications as well<br />

as use of the <strong>Tata</strong> Brand and ensures<br />

compliance with the same. Strong

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