in a Dynamic Environment - Tata Consultancy Services

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Annual Report 2008-09
markets have the potential to be significant
revenue drivers over the long-term.
2.11 Industry Solution Units: In order to retain a
sharp customer focus in key global accounts and
enhance customer centricity across the
organization, the Company has established
Industry Solution Units (ISUs) along industry
verticals in major markets where the Company
has sizable presence. The list of Industry
Solutions Unit includes: Banking and Financial
Services, Insurance, Telecom, Manufacturing,
Retail and Distribution, Life Science and
Healthcare, Media and Information, Hi-tech,
Government, Energy Resources and Utilities and
Travel and Hospitality.
2.12 Strategic Growth Business: The Company
established three Strategic Growth Businesses:
2.12.1 TCS Financial Solutions: TCS Financial
Solutions creates value for financial institutions
across the globe by leveraging its integrated
financial services applications platform, TCS
BαNCS, for the global banking, capital markets
and insurance industries. By focusing on
increasing efficiency levels for its customers
through a co-innovative network of
partnerships and sharing of best practices, TCS
Financial Solutions won 37 new customers
across advanced and emerging markets, while
delivering the experience of certainty by going
live on-time and within budgets to 41 customers
in the fiscal year 2009.
TCS BαNCS won and received evaluations and
accolades, both from international institutions
and industry analysts in financial services,
throughout the year.
� TCS Financial Solutions debuted as a
Leader in Forrester Wave: Global Banking
Platforms, Q1 2009
� TCS BαNCS improved its ranking to
number 6 and TCS is the highest ranked
Indian IT firm, in the annual survey
“FinTech 100” by ‘The American Banker’
a leading research firm
� TCS BαNCS was selected for the premier
Benchmarking International Systems &
Services (B.I.S.S.) Award “System of the
Year” for having the highest aggregate
score across all three market sectors of
Asset Manager, Broker/Dealer and
Custodian for the broad range of its
system modules including Integration,
Compliance, Corporate Finance and
Corporate Actions. TCS BαNCS also gained
the B.I.S.S. Corporate Actions
Accreditation in all three market sectors
for the sixth year running.
2.12.2 Platform Based BPO: Platform based Business
Process Outsourcing (BPO) is an outsourcing
model in which the Company utilizes established
technology platforms to provide business
solutions and services to customers for
executing highly standardized processes.
The strategic driver behind such a service
offering from the Company is the increased
recognition amongst organizations that
significant leverage opportunities exists in
sharing costs and investments for executing
critical business processes. TCS believes that its
ability to create and deliver value to customers
will be superior when it controls all aspects -
people, process and technology - of such
business areas. TCS essentially envisages
creating business process utility services, which
combine the best of applications, infrastructure
and BPO services.
The Company started the Platform BPO unit in
April 2008 as a strategic growth business unit.
The platform BPO unit has seen good traction
in Human Resource Outsourcing (HRO)
platform, and has conceptualized and created
new Platforms in select areas of Finance &
Accounting (F&A), Procurement and Analytics.
TCS is working closely with partners to take
these growth opportunities to the market.
As per analyst estimates, Platform BPO which
constitutes 5-10% of the overall BPO services
market today (~$190 billion) is expected to
increase to around 15% by 2010.
2.12.3 Small and Medium Business: The Company
has launched the Small and Medium Business
(SMB) Strategic Business Unit (SBU) with the
objective of offering “IT-as-a-Service”
framework. This is an innovative business model
in terms of providing and managing IT remotely,
and charging for these services on subscription
basis. SMBs are getting the experience of
customized low-cost solutions, scalable to their
growing business needs. The service is modeled
on the “pay-as-you-use” and “build-as-yougrow”
paradigms.
The services and solutions within “IT-as-aservice”
include the core business applications
such as ERP, CRM, Finance and accounting among
others.
2.13 Services and Offerings: The details of the
Company’s Service Offerings are discussed
below.
2.13.1 IT Solutions and Services: These services
include: Application Development and
Maintenance, Migration and Re-engineering as
well as Package Implementation services. The