in a Dynamic Environment - Tata Consultancy Services

Annexure to the Directors’ Report
Particulars pursuant to Companies (Disclosure of particulars in the Report of Board of Directors) Rules, 1988
CONSERVATION OF ENERGY
The operations of the Company involve low energy consumption. Adequate measures have, however, been taken to
conserve energy.
TECHNOLOGY ABSORPTION, ADAPTATION AND INNOVATION
The Company continues to use the latest technologies for improving the productivity and quality of its services and
products.
RESEARCH & DEVELOPMENT (R&D)
Specific areas in which R&D was carried out by the Company
TCS' Chief Technology Office (CTO) and R&D function align closely to support TCS' business objectives. iConnect, the
Innovations marketing group, owns the mission of facilitating better communication between the CTO and R&D
functions, and all stakeholders inside and outside TCS. The Innovations Go-to-market team supports the sales teams
to win new businesses. The Industry Solution Unit (ISU) interface works on creating solutions based on R&D from the
Innovation Labs and the Co-Innovation partners. Co-Innovation comes alive for customers in 'Co-Innovation Days' held
for each strategic customer.
TCS' Research is focused on enhancing outcomes that customers expect from IT as well as in Business. MasterCraft and
other tools have increased efficiency and productivity. TCS' InstantApps Technology, enabling flexible and collaborative
application development, has delivered agility and savings. With managed evolution of IT infrastructures,
SURe (Sense Understand Respond) framework has helped customers reduce complexity and costs. Web 2.0 tools
enabled Insurance and retail customers get close to their customers, bringing in innovative business models. TCS
continues to help engineering industries with process tools that optimize performance.
TCS' Co-innovation Network ("COIN") has expanded, forging new alliances. Stronger links have been created with
Indian Institutes of Technology; work is in progress with several startups on leading edge solutions in GPRS (General
Packet Radio Service) and RFID (Radio Frequency Identification) (for asset tracking), Analytics (for Dynamic pricing)
Web 2.0 (Enterprise networking and collaboration); TCS' carbon footprint is being studied to further TCS' internal
green initiative with several Co-innovation Network partners. Customers are continued to be helped to create their
own innovation networks based on TCS' network.
The CTO Incubation Group, focusing on big bets from 'Inception to Implementation' has made good progress with
solutions and services in the areas of advertising ecosystems, mobile value-added services and digital devices. The
Corporate Tools group promotes the use of tools and enables business units to deliver continuously improving
productivity and quality of services to customers.
Internally, TCS CTO and R&D, sponsored several initiatives to foster TCS' culture of innovation. The TCS Top 10 coding
challenge open to associates across organizational units in the enterprise, created a buzz among programmers in
every region and geography. Web 2.0 platforms such as JustAsk and IdeaMax were deployed to capture tacit
knowledge as well as innovative ideas within the enterprise and were adopted eagerly.
The Company's R&D function has grown with the number of PhDs more than doubled and has attracted top talent
from notable universities across the world. Further, the research internship program brings interns from many world
class universities.
TCS has hosted and participated in several events, creating a rich and interactive environment for the researchers.
The 7 th TCS Excellence in Computer Science Week (TECS Week 2009) was held at the TCS Innovation Labs with experts
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