in a Dynamic Environment - Tata Consultancy Services

2.6 Organisation: From April 2008, TCS effected
a organizational restructuring aimed at
aligning the organization closely to the
Company’s business strategy and operating
imperatives. The new organization consists of
individual business units structured as industry
solution units for the major markets in the USA
and Europe; independent business units in new
growth markets like India, Asia Pacific, Latin
America, Middle-east and Africa; and strategic
business units to drive new non-linear growth
initiatives.
The integrated customer-centric units help
enhance customer focus, drive operational
agility and address new growth opportunities
in the market. The new ‘global operating model’
has provided customers with a single view of
the Company, encompassing project delivery
and relationship management and enabled a
sharper focus on the customer. This new
operating model has stabilized during the year
and is delivering value to the customers.
The flat structure, enables closer collaboration
among the leadership teams in each operating
unit which helps the Company remain agile and
adapt to rapidly changing market conditions
across industries and markets. It enables the
Company to retain talent as it provides greater
leadership opportunities across the
2.7
organization and enables each business unit to
have the space and headroom to grow without
losing the benefits derived from TCS’ scale, size
and geographical reach.
The new organizational framework ultimately
helps to ensure that customers can ‘Experience
Certainty’ in their relationship with TCS as it
provides a clear customer focus and enables us
to be close to the customer as a virtual extension
of their organization.
TCS’ Global Footprint: The Company is
investing in developing and optimizing its global
presence, in order to pursue opportunities in
global markets on an ongoing basis and has
140 offices in 42 countries as well as 101 solution
centers in 18 countries. The Company has 8
near-shore solution centers in 7 countries and
93 global solution centers in 27 locations in 10
countries. (See Chart 13)
The TCS sales organisation has been aligned to
meet the needs of the customers. As at March
31, 2009, TCS had 23 offices in USA and Canada,
11 offices in 7 countries in Iberoamerica, 9
offices in UK and Ireland, 22 offices in 12
countries in Europe, 18 offices in 12 countries
in the Asia Pacific region and 7 offices in 6
countries in the Middle East and Africa. In India,
TCS had 56 offices in 13 locations.
Chart 13: TCS’ Global Footprint
As on 31 st March 2009
2.8 Market Presence: In terms of geographies the
Company continues to grow in multiple
geographies, particularly in mature markets
like North America and Europe including the
United Kingdom, The Company has increased
its focus on the Western European markets like
Germany, France, Benelux and the Nordic region
as well as emerging markets like Latin America
and Asia Pacific regions. The Company has also
been investing in emerging markets such as the
Middle East, Africa and Eastern Europe,
identified as future high growth markets. TCS’
geographical growth strategy has a two
pronged approach focused on major markets
and new growth markets.
2.9 Major Markets: The Company continues to
focus on serving large global clients and
growing its business in the major markets,
namely North America, Western Europe, the
UK and Ireland. The key focus in these mature
markets is on growing our wallet share in key
customer accounts and penetration of new key
accounts using our integrated full services and
the GNDMTM offerings through a vertical
approach. This focus allows the Company to
push for aggressive growth using a client centric
strategy. The Company has numerous multiyear
relationships established with global
multinationals in these markets and has been
providing them a multiple range of services.
2.10 New Growth Markets: The Company has been
investing in emerging or new growth markets
since 2003 and has achieved significant size and
scale in Latin American markets like Brazil,
Chile, Mexico, Argentina, Colombia and Ecuador,
where over 6,000 professionals are working
with global, regional and national corporations.
We have increased our presence in the Asia
Pacific region including China and the other
Asean countries, as well as Eastern Europe,
Middle-East and Africa. The Company continues
to remain committed to investing in the fast
developing market in India. New growth
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