Business Report 2005 - Interseroh

INTERSEROH Wins Top Job Third Time Running
ISD INTERSEROH Dienstleistungs GmbH took part in the project Top Job for the third time. This
competition looks for the best employers in Germany once a year. INTERSEROH was counted among
these employers for the third time in succession.
Social Commitment Continued
During the First Cologne Volunteer Day in September 2003 INTERSEROH committed itself to a
lifelong partnership with a Cologne orphanage, which involves regular participation by INTERSEROH
employees and was continued in the year under review. INTERSEROH again also supported the
activities of the association Diagnose Leukämie e.V., which works to promote the healing of children
suffering from leukaemia.
8. Environmental Protection is an Integral Part of Our Business
The term “closed loop economy” conveys a concrete promise for sustainable use of natural resources
in production and consumption and has become a guiding principle. Sustainability is an integral
component of INTERSEROH’s philosophy. By closing recycling loops, the group generates streams of
raw materials to supply industry. In this way INTERSEROH makes a valuable contribution to the
creation and development of demand for recycled raw materials and thus to the protection of natural
resources. For INTERSEROH, therefore, environmental protection is not a side issue, but the object of
its business activities.
Like all companies, INTERSEROH is subject to international, national and regional
environmental laws, ordinances and guidelines. To ensure compliance, the group’s operations are
continually inspection by certification companies because almost all INTERSEROH plants are certified
as specialist waste disposal companies and 95 percent already have a certified quality management
system in place.
To meet the requirements of the Old Auto Ordinance and Technical Instructions for Domestic
Waste and its implicit ban on dumping of untreated organic wastes, numerous plants have been
installed at the group’s scrap yards for further separation of the so-called shredder light fraction (e.g.
plastics, foamed materials, rubber). As a result of this, even greater proportions of old cars are
returned to the material cycle – protecting scarce raw material resources and minimising the amount
of waste that has to be disposed of.
9. Marketing and Advertising: New Marketing Campaign Launched
INTERSEROH launched a selective marketing campaign to support the sales activities for the Dual
System INTERSEROH (DSI). Advertisements were placed in various publications, whose target
readership are potential DSI customers, since late summer 2005. At the centre of the campaign, which
was supported by multi-stage mailing campaigns and the work of a call centre, stood the world’s
largest food and beverage fair “anuga” in Cologne. INTERSEROH also participated in the anuga from
8 to 12 October 2005 with its own exhibition booth, which also covered the INTERSEROH deposit
system and INTERSEROH self-disposal system. In this way a few hundred promising talks with
representatives from the target group in the food industry were held.
INTERSEROH also exhibited at other important trade fairs in 2005. At the Paperworld in
Frankfurt in January INTERSEROH presented not only the traditional service of recycling of transport
packaging, but also the modus operandi for the collection of empty ink and toner cartridges and its
know-how in all questions concerning the recycling of old electrical and electronic equipment. At the
Interpack in Düsseldorf in April INTERSEROH demonstrated its services for the recycling of
packaging. Also in April, INTERSEROH was present with a large exhibit at the International Trade Fair
for Water, Sewage, Refuse, Recycling (IFAT), one of the leading environment fairs worldwide.
Numerous talks were held with private and municipal waste management companies at this industry
meeting. In addition to these trade fairs, INTERSEROH was also present at important branch fairs of
its individual business segments.
The third, and for the time being last, INTERSEROH information event on implementation of
the European WEEE directive and German law on old electrical and electronic equipment took place
on 28 February 2005. The conference focussed on concretisation of the future recycling of old
equipment as a result of the law in Germany, implementation of the directive in the other member
states of the European Union and the resultant organisational possibilities. INTERSEROH also
presented its organisational solutions especially for the national sector.
19