in the Finnish chemical industry - Kemia-lehti

The sales figures presented in this articleare based on the sales of the membercompanies of the Finnish Cosmetic, Toiletry,and Detergent Association (Manufacturers’Sales Prices (MSP); net sales) and areestimated to represent, on average, 90 percent of the total market in Finland.CommentOrdiorista ratkaisut näytteidenesikäsittelyynXcelVap-haihdutinUUTUUS!Focus on consumersThe Finnish cosmetic and toiletry market has a growthpotential. Companies must continuously seek new businessevolution opportunities, however, to adapt to the modernneeds and expectations of consumers and customers.With greater awareness and a higher level of knowledge,consumers want to have more information about the productsthey use. It is the industry’s task to create more innovativeways to satisfy the changing needs.The consumers need to be considered in all actions asthey have become more powerful, and modern technologiesenable individuals to easily participate and express theirviews in public discussions.Public discussions also increasingly affect the marketand are guiding the cosmetic and toiletry manufacturers todevelop operations and communication means according toconsumer preferences.Eeva-Mari Karine• typpivirtausgradientti 0,1–2 bar• nopea Turbulent flow -tekniikka• kapasiteetti 54 näytettä• kompakti muotoilu, lev. 30 cm• näytemäärät 1–200 ml• helppokäyttöinen vesihaude jakosketusnäyttöAirfugepöytämallinen ultrasentrifuugiin a small market, like Finland,there is great concern that thiswill lead to decreased productvariety.High costs will be transferredto product prices, which mayhave an influence on generalhygiene and resistance. Wemay also see less innovationdue to the cost of registeringnew products.The EU’s new CosmeticRegulation was also fullyimplemented in July 2013,which brings new requirements.It will streamline and modernisethe legislation for cosmetics andpersonal care products acrossEurope.This new regulation iswelcomed by the industryas it enhances the safety ofcosmetics. Nevertheless, like inthe biocides case, it will bringmany challenges to the industry,especially for the SMEs. Theyear 2013 will show some ofthe effects it has for the wholeindustry.Fulfilling all the requirementsis nevertheless costly anddemands a lot of expertise.It remains uncertain howthis regulation will influencecompanies, prices of theproducts, and eventual sales.It would be very importantto keep manufacturing andindustry in Europe, so hopefullythe real economic effects ofall legislation will be betteraccounted for in the future.The author is Technical andRegulatory Affairs Manager ofthe Finnish Cosmetics, Toiletry,and Detergent Association.eeva-mari.karine@teknokemia.fi• maksiminopeus 110 000 rpm• maksimi-g-arvo 199 000• ilmakäyttöinen moottori• kiihdytys 30–60 s• pienille näytemäärille• helppokäyttöinenOta yhteyttä, palvelemme mielellämmemyös muissa esikäsittelyasioissa!www.ordior.fi myynti@ordior.fi+358 9 530 8000