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saqarTveloSi yvelaze reitinguli gasarTobi<br />
teleseriali „Sua qalaqSi“ amerikuli „megobrebis“<br />
(„Friends“) analogia, Tumca masSi gaTvaliswinebulia<br />
Cveni kulturisaTvis damaxasiaTebeli mTeli rigi<br />
Taviseburebebi: adgilobrivi iumori, megobrebisadmi<br />
da mezoblebisadmi damokidebuleba, samsaxurebrivi,<br />
ojaxuri da naTesauri urTierTobebi, gvar-saxelebi<br />
da a.S., ris gareSec serialis reitingi eWvqveS<br />
dadgeboda da igi, SesaZloa, naklebad misaRebi<br />
yofiliyo saqarTvelos sazogadoebisTvis.<br />
aseve SegviZlia gavixsenoT britanuli „eqs<br />
faqtori“ („X Factor”) da qarTuli „niWieri“. bevrgan,<br />
maT Soris saqarTveloSi, arsebobs amerikuli „Ramis<br />
Sous“ formatis iumoristuli gadacemebi.<br />
es magaliTebi gvaCvenebs, erTi mxriv, maskulturis udides popularobas<br />
Tanamedrove <strong>msoflio</strong>Si da, meore mxriv, mis araerTgvarovnebas. miuxedavad<br />
dasavleTis ganmsazRvreli gavlenisa, maskulturis adgilobrivi produqcia avtorTa<br />
mier, umTavresad, sakuTari kulturis Taviseburebebis gaTvaliswinebiT iqmneba.<br />
makdonaldsis restornebis qseli - aTasobiT restorani mTel <strong>msoflio</strong>Si originaluri<br />
da erTmaneTisagan gansxvavebuli saxiT aris warmodgenili <strong>msoflio</strong>s bevr qveyanaSi.<br />
kiTxvebi<br />
maskulturis erT-erTi mniSvnelovani Semadgeneli<br />
nawilia kinoindustria, Tanamedrove masobrivi kino,<br />
romlis centrad amerikis SeerTebuli Statebi,<br />
kerZod, holivudi miiCneva. holivuduri melodramebi<br />
Tu mZafrsiuJetiani filmebi mniSvnelovan gavlenas<br />
axdens sxvadasxva qveynis kinoindustriaze. amerikuli<br />
holivudis yvelaze cnobili gamoZaxili induri<br />
bolivudia 1 , romelic Tanamedrove kinoindustriis<br />
udidesi centria da sul ufro met popularobas<br />
ixveWs. metic, iTvleba, rom bevri cnobili holivuduri<br />
miuzikli (magaliTad, „mulen ruJi“) induri kinos<br />
gavleniT aris gadaRebuli.<br />
1. Seni azriT, ra ganapirobebs maskulturis ase farTod gavrcelebas da popularobas<br />
mTel <strong>msoflio</strong>Si?<br />
2. maskulturis romel produqcias xvdebi da iyeneb yoveldRiur cxovrebaSi? ratom?<br />
1 sityva bolivudi Seqmnilia amerikuli holivudis pirveli asos CanacvlebiT indoeTis qalaq<br />
bombeis (dRevandeli saxeli _ mumbai) saxelis sawyisi asoTi. holivudisagan gansxvavebiT, bolivudi<br />
ar aris realurad arsebuli adgilis saxeli.<br />
38.masobrivi <strong>kultura</strong><br />
137
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