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masobrivi sakomunikacio teqnologiebis ganviTarebam, TviTmfrinavis, sakabelo<br />
televiziis, internetis, mobiluri telefonisa Tu sabanko gadaricxvebis gaCenam<br />
ganapiroba saxelmwifoebs Soris mWidro da intensiuri ekonomikuri, politikuri da<br />
kulturuli urTierTobebi, migraciuli procesebi _ adamianTa jgufebis masobrivi<br />
gadaadgileba erTi qveynidan meoreSi. mokled rom vTqvaT, <strong>msoflio</strong>, TiTqos,<br />
„dapataravda“ da, gavrcelebuli gamoTqmiT, „erT did soflad“ an, rogorc xSirad<br />
uwodeben, „globalur soflad“ iqca. ratom soflad? warmoidgine, rom soflis erTerTma<br />
mkvidrma raime saqme wamoiwyo, magaliTad, miwis nakveTis SemoRobva an saxlis<br />
SekeTeba. amis Sesaxeb mTeli sofeli maSinve igebs. mezoblebi, albaT, TviTonac<br />
Caebmebian am saqmianobaSi. muSaobis dros isini saubroben, xumroben, kamaToben,<br />
yvebian sxvadasxva ambavs, erTmaneTs uziareben Sexedulebebs, gamocdilebas.<br />
daaxloebiT aseTive urTierToba myardeba sxvadasxva kulturis warmomadgenlebs<br />
Soris globalizaciis procesSi, adamianebi ecnobian erTmaneTis kulturul normebsa<br />
da faseulobebs.<br />
globalizaciis process siaxleebi Seaqvs <strong>kultura</strong>Si. ra Tqma unda, mWidro<br />
politikuri da ekonomikuri urTierTobebi gavlenas axdens <strong>kultura</strong>ze. Tumca ucxo<br />
kulturis zogierTi maxasiaTebeli gansxvavebul garemoSi Taviseburad aisaxeba. modi,<br />
kidev erTxel gavixsenoT makdonaldsi, romelic amerikuli kulturis <strong>msoflio</strong>Si<br />
gavrcelebis erT-erT ZiriTad simbolod miiCneva. bevr qveyanaSi makdonaldsis<br />
meniuSi adgilobrivi kvebis racionisa da samzareulos gavlena aisaxa.<br />
indoeTSi makdonaldsis meniuSi ar aris Zroxis xorci, radgan indusebi mas ar<br />
miirTmeven; muslimebi da iudevelebi ar miirTmeven Roris xorcs da, Sesabamisad,<br />
arc momxmarebels sTavazoben mas; germaniaSi menius damatebuli aqvs ludi; Tevzis<br />
moyvarul norvegielebs saSualeba aqvT, makdonaldsSi Tevzisgan momzadebuli<br />
kerZi miirTvan; saqarTveloSi makdonaldsSi gaCnda samarxvo meniu, mak-lavaSi,<br />
rac kidev ufro sainteresoa, Tbilisobis dResaswaulze momxmareblebs qarTul<br />
nacionalur tansacmelSi gamowyobili restornis TanamSromlebi emsaxurebodnen.<br />
ai, ratom gaaxsenda Cems megobars „globalizacia“ makdonaldsis xsenebisas.<br />
makdonaldsis mravalferovani meniu<br />
germania<br />
(ludi)<br />
40.globalizacia<br />
norvegia (Tevzi) kanada (kiborCxala)<br />
143
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