biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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- adgilze mitanis akuratuloba <strong>da</strong> siswrafe,<br />
- moxerxebuli SefuTva;<br />
- ulufis nebismieri raodenoba;<br />
- misaRebia saqmian Sexvedrebze gamosayeneblad.<br />
segmentacia<br />
- <strong>biznes</strong>is sferoSi momuSave saqmiani a<strong>da</strong>mianebi;,<br />
- drois resursebis SezRudva;,<br />
- janmrTelobaze zrunva,<br />
- <strong>da</strong>Zabuli samuSao,<br />
- minimaluri Sesvenebebi,<br />
- xSiri samuSao Sexvedrebi, miRebebi,<br />
- yovelTviuri Semosavlebi 300 aSS dolari<strong>da</strong>n.<br />
distribuciis arxebi:<br />
produqciis gansakuTrebulobi<strong>da</strong>n gamomdinare (mza sadili- swrafi miwodebis<br />
aucilebloba <strong>da</strong> swrafi moxmareba); aseve imis gamo, rom SekveTa<br />
modis uSualod klientisagan <strong>da</strong> SekveTaze operatiuli reagireba aucilebelia,<br />
amitom urTierToba SemkveTsa <strong>da</strong> momwodebels Soris xdeba, pir<strong>da</strong>pir<br />
Suamavlis gareSe. faqtiurad arsebobs distribuciis erTaderTi arxi _ pir<strong>da</strong>piri<br />
distribucia: SemkveTi � “ofis _ Lanch”.<br />
produqciis moZraoba<br />
swored saqonlis <strong>da</strong> momsaxurebis gansakuTrebulobis, bazris ganuvi-<br />
Tareblobis, saqonlis, firmis aracnobadobis <strong>da</strong> imitom, rom arsebobs distribuciis<br />
erTaderTi arxi, mTliani gasaReba ki agebulia firmisa <strong>da</strong> klientebis<br />
urTierTobaze, aucilebeli xdeba SemuSavdes Zlieri kampania, rogorc<br />
saqonlis, aseve gasaRebis winsvlis mizniT. amisaTvis saWiroa:<br />
- reklama radioSi;<br />
- reklama JurnalebSi saqmiani a<strong>da</strong>mianebisaTvis;<br />
- reklama bilbordebis saxiT;<br />
- sawevro baraTebi mudmivi klientebisaTvis (diskontiT sargeblobis<br />
mizniT);<br />
- fas<strong>da</strong>kleba pirvel xuT sadilze;<br />
- kuponebi;<br />
- <strong>da</strong>swreba sxva<strong>da</strong>sxva gamofenebze;<br />
mTeli pirsonalis xelfass aqvs fiqsirebuli ganakveTi. momsaxure personalis<br />
xelfasi ar aris <strong>da</strong>mokidebuli gamomuSavebis normebze <strong>da</strong> <strong>da</strong>tvirTvaze.<br />
gegma personalis Sesaxeb<br />
Tanamdeboba raodenoba xelfasi anazRaureba<br />
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