biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
momsaxurebaze, sezonuri fas<strong>da</strong>klebis gamoyenebiT momxmareblis zogierT<br />
kategoriaze, xarisxis garantiiT <strong>da</strong> a.S.<br />
marketingi<br />
bazris yoveli segmentisTvis SemuSavdeba marketingis sakuTari strategia,<br />
mocemul segmentSi konkurentebis poziciis gaTvaliswinebiT. klientebis<br />
did nawils Seadgenen qalebi. gamoyenebuli iqneba strategia: maRali<br />
xarisxi_<strong>da</strong>bali fasebi. konkurentebis strategia ki am segmentSi aris maRali<br />
xarisxi_maRali fasebi<br />
bazris Semdeg segmentTan _ mozardebi <strong>da</strong>kavSirebiT, gamoyenebuli iqneba<br />
aRniSnuli strategia. saparikmaxero moemsaxureba axalgazrduli modis mimdevrebs:<br />
Tmebis SeRebva, gaparsva, <strong>da</strong> a.S.. sezonuri fas<strong>da</strong>kleba gavrceldeba<br />
ra Tqma un<strong>da</strong> qalebzec. aRniSnuli strategia <strong>da</strong>exmareba sawarmos, moZebnos<br />
Tavisi “niSa” bazarze. “kleopatras” asortimenti moicavs Semdeg saxeobebs:<br />
Tmis SeWra qalis (modeli).<br />
Tmis SeWra kacis (modeli).<br />
Tmis SeWra bavSvis.<br />
Tmis SeWra kacis (ubralo).<br />
Tmis SeWra qalis (ubralo).<br />
qimia.<br />
Tavis <strong>da</strong>bana.<br />
Tmis gaSroba.<br />
Tmis <strong>da</strong>xveva.<br />
melireba.<br />
wveris gaparsva.<br />
Tmis SeRebva.<br />
Tavis masaJi.<br />
SeRebva warbebis <strong>da</strong> wamwamebis.<br />
Tmis SeRebva.<br />
yurebis gaxvreta.<br />
gar<strong>da</strong> amisa silamazis salonSi realizacia gaukeTdeba Semdeg kosmetikur<br />
saSualebebs:<br />
kremi saxisTvis <strong>da</strong> fexisTvis;<br />
kremi xelisTvis fabrika;<br />
kremi naoWebisTvis;<br />
kremi saxis kanis <strong>da</strong>rbilebisTvis;<br />
kremi naoWebisTvis „aprili“.<br />
Tmis Sampuni;<br />
xelis kremi, <strong>da</strong> a.S.<br />
108
Change language