biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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es aparati cvlis 10 maduRaras mainc <strong>da</strong> Sesvenebaze yavis <strong>da</strong>levis<br />
msurvelebi mu<strong>da</strong>m kmayofili iqnebian.<br />
reklama<br />
sareklamod un<strong>da</strong> gamoiyenoT masmediis adgilobrivi saSualebebi _ televizia,<br />
radio, gazeTebi. sareklamo rgoli, xangrZlivobiT 3-5 wuTi adgilobriv<br />
televiziaSi, arc ise Zviria. sasurvelia <strong>da</strong>wvrilebiT iyos naCvenebi<br />
wylis miwodebis sqema (miwodeba wyaro<strong>da</strong>n, steriluroba, miwodebis pirobebi,<br />
wylis balonebis cvla). aparatis eqspluataciis moxerxebuloba sxvadsxva<br />
situaciebSi (diliT _ cxeli yava, sicxeSi _ civi wyali, SesaZlebelia<br />
ofisSi <strong>da</strong>montaJebac), Se<strong>da</strong>reba un<strong>da</strong> moxdes sxva, mis alternatiul aparat-<br />
Tan, raTa ufro kargad gamoCndes misi upiratesobebi. ramdenime perioduli<br />
sareklamo rgolis Cvenebis Semdeg, saWiroa reklama gavides radioSi, maSin<br />
roca yvelaze meti msmeneli hyavs radios (dilas, sadilis dros). amis Semdeg<br />
reklama un<strong>da</strong> gaiSvas adgilobriv gazeTebsa <strong>da</strong> JurnalebSi. SesaZlebelia<br />
gakeTdes gancxadebebi mTels qalaqSi, mTavaria potenciurma momxmarebelma aucileblobis<br />
SemTxvevaSi SeZlos ipovos telefonis nomeri <strong>da</strong> mogvmarTos<br />
ufro <strong>da</strong>wvrilebiTi informaciis misaRebad.<br />
cxrili 1.1.2.2. sareklamo kompaniis grafiki<br />
1 kvira 2 kvira 3 kvira 4 kvira 5 kvira 6 kvira 7 kvira<br />
TV x x x<br />
radio x x x<br />
gazeTi x x x<br />
cxrili 1.1.2.3. sareklamo kompaniis xarjebi<br />
raodenoba xargrZlivoba Rirebuleba sul<br />
satelevizio 6 3-5 wuTi 300$ 1800$<br />
radiorgoli 42 30 wami 10$ 420$<br />
gancxadeba 12 5sm × 5 sm 30$ 360$<br />
sul 2580$<br />
mTlianobaSi sareklamo kampania grZeldeba 7 kvira <strong>da</strong> Rirs 2580$.<br />
exla ga<strong>da</strong>videT proeqtis realizaciis sxva xarjebze.<br />
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