biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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salebs. mTeli muSaobis manZilze konsultaciebi gveqneba <strong>da</strong>mkveTis warmomadgenlebTan,<br />
raTa aucileblobis SemTxvevaSi CavataroT <strong>da</strong>matebiTi gamokvlevebi.<br />
sareklamo kompaniis Catarebis ZiriTadi adgilia restornebi, kafeebi,<br />
Ramis klubebi, maRaziebi. aqciis gansaxorcieleblad klientis survilis<br />
mixedviT, SeiZleba CavrToT modeli gogoebi <strong>da</strong> axalgazrdebi, msaxiobTa<br />
jgufi, mocekvaveTa jgufi, musikosebi. Cven gagavaCnia promouterebis vrceli<br />
sia, romlebic aucilebelia sareklamo kompaniis Casatareblad.<br />
albaT aseTi profilis sareklamo saagento qveyanaSi jerjerobiT arc ki<br />
funqcionirebs.<br />
gasaRebis bazris Sefaseba<br />
dResdReobiT, reklamaze ixarjeba mniSvnelovani finansuri saxsrebi.<br />
sareklamo <strong>biznes</strong>is ekonimikuri brunvebi vTqvaT ruseTSi praqtikulad gau-<br />
Tanabr<strong>da</strong> brunvebs navTobiT vaWrobis sferoSi, Tumca Cvens qveyanaSi sareklamo<br />
saqmianoba ganicdis mwvave kriziss, Tanac SeiniSneba, rom is xSirad aris<br />
primitiuli, gaxvevs Tavs informacias, subieqturia, TviTneburia <strong>da</strong> a.S<br />
Tavsmoxvevis <strong>da</strong> erTgvarovnebis tendencias Znelad Tu auvli gvers, magram<br />
sareklamo informaciis simarTleze <strong>da</strong> imaze, rom reklama realurad<br />
un<strong>da</strong> asxavdes imas rasac reklamas vukeTebT, saubari ar un<strong>da</strong> midiodes.<br />
reklama un<strong>da</strong> iyos zusti, SemoTavazebuli informacia un<strong>da</strong> iyos sando,<br />
mas un<strong>da</strong> aregulirebdes Sesabamisi kanoni reklamis Sesaxeb. Cvens qveyanaSi<br />
SemoTavazebuli momsaxurebis civiluri bazari Tan<strong>da</strong>Tan mkvidrdeba. perspeqtivaSi<br />
is gaizrdeba radgan izrdeba im mewarmeTa ricxvi, romlebic saCiroeben<br />
xarisxian reklamas<br />
Cveni saagentos ZiriTadi klientebi iqnebian upiratesad msxvili firmebi,<br />
romlebic ZiriTad yuradRebas uTmoben reklamis xarisxs. eseni pirvel rigSi<br />
arian ucxouri kompaniebi. isini cdiloben qveynis bazarze SeRwevas, <strong>da</strong> albaT<br />
arian klientebis 60 %<br />
meore rigSi, Cveni klientebi iqnebian adgilobrivi saqonelmwarmoeblebi,<br />
romlebic eZeben axal bazrebs Tavisi nawarmisTvis, an uSveben axal saxeobebs,<br />
maTi wili iqneba mTliani klienturis 20 %.<br />
<strong>da</strong> bolos es aris restornebi, klubebi, sastumroebi, romlebic cdiloben<br />
miipyron momxmarebelTa yuradReba an ganimtkicon imiji, isinic <strong>da</strong>ikaveben ≈20 %<br />
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