biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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produqti<br />
produqciis pirveli miwodebisa <strong>da</strong> <strong>da</strong>mkvidrebis periodSi, firma „ofis-<br />
lanch“-ma <strong>da</strong>gegma <strong>da</strong>iwyos 5 bazuri produqtis gamoSveba.<br />
kompleqsuri sadilebi:<br />
- gazafxuli (xorcis produqtebis minimaluri raodenobiT);<br />
- „fantazia“ (xorciani sadili);<br />
- „vegetarianuli“ (xorciani produqciis gareSe)<br />
desertebi:<br />
- „mSveniereba“ <strong>da</strong> „siamovneba“<br />
bazarze <strong>da</strong>mkvidrebis Semdeg periodebSi, sasaqonlo asortimentis<br />
ganviTarebis strategiuli gegma moicavs diversifikacias, ara mxolod<br />
jgufebis (calkeuli salaTebi, civi saWmeli <strong>da</strong> a.S.), aramed mTliani nomenklaturis<br />
mixedviTac(mravalferovani sadilebi,salaTebi, desertebi <strong>da</strong> a.S).<br />
yvela produqti warmoadgens kaloriulobis, noyieris <strong>da</strong> maTSi Semavali<br />
ingredientebis optimalur Sexamebas. isini ganirCevian kaloriu-lobiT,<br />
energetikuli faseulobebiT, SemadgenlobiT <strong>da</strong> sxva.<br />
sadilebi gankuTvnilia, rogorc formaluri ise araformaluri saofise<br />
garemosaTvis. rogorc vegetarianelebis ise <strong>da</strong>narCeni yvelasTvis. produqciis<br />
unikaluroba mdgomareobs imaSi, rom is faqtiurad sruldeba individualuri<br />
SekveTiT. amave dros bazuri komponentebis arseboba masSi savaldebuloa. Cven<br />
vxe<strong>da</strong>vT, rom am saxis momsaxurebaze SeimCneva didi moTxovna.<br />
bazari<br />
BBbazris zogadi <strong>da</strong>xasiaTeba:<br />
Catarebulma marketingulma gamokvlevebma aCvenes, qalaqSi „sadilebi<br />
ofisSi“-s Sesabamisi bazaris ganuviTarebloba. gamokvlevebis Tanaxmad bazars<br />
aqvs zrdis <strong>da</strong> ganviTarebis uzarmazari potenciali, rac <strong>da</strong>kavSirebulia:<br />
- saofise farTebis sistematiur zr<strong>da</strong>sTan;<br />
- saofise organizaciebis, firmebis, <strong>biznes</strong> qselis, warmomadgenlobebis<br />
ricxvis zr<strong>da</strong>sTan;<br />
- <strong>da</strong>ukmayofilebel moTxovnebTan: -realuri moTxovna xarisxian, swraf,<br />
noyier <strong>da</strong> kargad momzadebul sadilebze ofisSi.<br />
- saqmiani sadilebisTvis wardgenili realuri moTxovnebis alternativebis<br />
ararsebobiT;<br />
- produqtis xarisxobrivi upiratesobebiT (mravalferovani gemo, swra-fi<br />
miwodeba, misaRebi fasebi, xarisxiani SefuTva);<br />
Cvens konkurentebs warmoadgenen:<br />
98
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