biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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Cven orientirebulebi varT gavuwioT Cven saagentos farTo, yovelmxrivi<br />
reklama. amisTvis pirvel etapze vgegmavT msxvil korporaciebs gavugzavnoT<br />
faqsimiluri Setyobinebebi. mivceT reklamebi Cveni momsaxurebis Sesaxeb<br />
<strong>biznes</strong>Tan <strong>da</strong>SavSirebul beWdviT organoebSi.<br />
Semosavlebis miRebisa <strong>da</strong> kapitalis brunvis gazr<strong>da</strong>sTan erTad, saagentos<br />
xelmZRvaneloba fiqrobs monawileoba miiRos farTomasStabian sareklamo gamofenebSi.<br />
es upiratesobas mogvcems miviRoT informacia konkurentebze, maT<br />
axal momsaxurebaze. Tanac SesaZlebeli gaxdeba axali SekveTebis moZebna, ma-<br />
Tan winaswari SeTanxmebebis gaformeba.<br />
SemdgomSi Cven vgegmavT reklamis matareblis rolSi gamoviyeboT kompiuteruli<br />
qselebi <strong>da</strong> vfiqrobT, rom mTliani efeqturoba ufro meti iqneba<br />
vidre masobrivi informaciis sxva saSualebebis gamoyenebis Sedegad.<br />
masobrivi informaciis saSualebebis naxsenebi saxeobebi gamoyenebuli<br />
iqneba xangrZlivi drois ganmavlobaSi <strong>da</strong> aucileblobis SemTxvevaSi Caenacvleba,<br />
axali, reklamirebis ufro efeqturi saSualeba.<br />
faswarmoqna<br />
msoflio praqtikaSi <strong>da</strong>dgenilia fasebi sareklamo saagentos momsaxurebaze.<br />
es aris SemkveTis sareklamo bujetis 15%. Cven vTvliT misaRebad<br />
<strong>da</strong>veyrdnoT Cveni saqmianobis Sefasebis am princips.<br />
mudmiv klientebs <strong>da</strong> didi sareklamo biujetis mqone <strong>da</strong>mkveTs movemsaxurebiT<br />
3%-iani fas<strong>da</strong>klebiT.<br />
warmoebis gegma<br />
miRebul Sedegebze <strong>da</strong>yrdnobiT, Cven vamuSavebT sareklamo aqciis winaswar<br />
scenars<br />
aq Sedis:<br />
Catarebis adgili – klubi, restorani, maRazia, skola. arCevani <strong>da</strong>mokidebulia<br />
sareklamo saqonelze <strong>da</strong> miznobriv jgufebze.<br />
promouterebi- romlebic exmarebian saqonlis winsvlas. maTi amocanaa –<br />
gamoiyenon yvela SesaZlebloba, raTa yuradReba ga<strong>da</strong>itanoT saqonelze. iseni<br />
SeiZleba iyvnen momRimare modeli-gogonebi, mocekvaveebi, artistebi, musikosebi.<br />
rogorc wesi, Cven klientebs vTavazobT gamoiyenon suvenirebi, rogorc<br />
reklamis erT-erTi saxeoba, anu suvenirebi sareklamo saqonlis logoebiT.<br />
prezentaciaze mosul a<strong>da</strong>mianebs siamovnebT patara saCuqrebi.<br />
sareklamo saagentos mTliani SemoqmedebiTi saqmianoba mimarTulia iqiTken,<br />
rom Casatarebeli sareklamo saagento aucileblad <strong>da</strong>fiqsirdes mizno-<br />
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