biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
biznes-gegmis SemuSavebis praqtikuli sakiTxebi da amocanebi
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ideis gansaxorcieleblad firma SeiZens arasacxovrebel Senobas<br />
ofisisaTvis. SeiZens kompiuterebs <strong>da</strong> org. teqnikas, CarTavs telefonebs,<br />
<strong>da</strong>iqiravebs personals, <strong>da</strong>amyarebs partniorul urTierTobas satrnsporto<br />
<strong>da</strong> momsaxurebis firmebTan.<br />
SemoTavazebuli momsaxurebis aRwera<br />
saagento eweva turizmis organizaciasTan <strong>da</strong> <strong>da</strong>svenebasTan <strong>da</strong>kavSirebul<br />
momsaxurebas, qveyanasa <strong>da</strong> qveynis farglebs gareT.<br />
turistuli <strong>biznes</strong>is safuZvelSi devs mizanmimarTuli sareklamo<br />
saqmianoba <strong>da</strong> muSaoba sxva<strong>da</strong>sxva samsaxurebis (transporti, vizebi, kveba,<br />
eqvskursiebi, yidvebi, <strong>da</strong> sxva) moqmedebis kordinaciisaTvis.<br />
maRali konkurenciis gamo, aucilebelia turistuli <strong>biznes</strong>is<br />
sazRvargareTuli gamocdilebis gaziareba <strong>da</strong> potenciuri klientebis<br />
miznobrivi jgufisTvis, <strong>da</strong>svenebis SesaZleblobebze ganaxlebuli warmodgenis<br />
Seqmna <strong>da</strong> survilis gaRviZeba, raTa es SesaZleblobebi gamoiyenon. reklamis<br />
Catareba igegmeba msxvil warmatebul firmebSi (safinanso kompaniebi, savaWro<br />
saxlebi, bankebSi, sa<strong>da</strong>zRvevo firmebSi <strong>da</strong> a. S.) (cxrili 1.2.1.2).<br />
firma Suamavlobs erTi mxriv klientebs Soris (turistebi) <strong>da</strong> meores<br />
mxriv satransporto kompaniebs, sastumroebs <strong>da</strong> sxva sawarmoebs Soris.<br />
<strong>da</strong>svenebisa <strong>da</strong><br />
momsaxurebis<br />
saxeebi<br />
1. <strong>da</strong>sveneba:<br />
a) zRvaze<br />
b) mTaSi<br />
2. sazRvargareTis<br />
partniorebis konsultaciebi<br />
<strong>da</strong> gamokvlevebi.<br />
cxrili 1.2.1.2 SemoTavazebuli momsaxurebis<br />
upiratesobebi <strong>da</strong> naklovanebebi<br />
upiratesoba naklovanebebi<br />
praqtikulad zafxul-<br />
Si <strong>da</strong>sveneba zRvaze<br />
yvelas moswons.<br />
janmrTelobis maRali<br />
efeqturoba.<br />
warmodgenili informaciis<br />
unikaluroba<br />
<strong>da</strong> misgan <strong>da</strong>skvnebi.<br />
76<br />
2-3 dRe midis<br />
aklimatizaciaze<br />
zRvasTan Se<strong>da</strong>rebiT<br />
ufro maRali fasebi.<br />
potenciuri klientebis<br />
arsebuli<br />
wre.<br />
maRali Sromisunarianoba.<br />
naklovanebebis<br />
<strong>da</strong>Zlevis<br />
gzebi<br />
pirvel dReebSi eqskursiebis,Sopingebis,<br />
sportuli RonisZiebebisorganizeba.<br />
mzeze yofnis<br />
SezRuduli dro.<br />
mTaSi <strong>da</strong>svenebis mizanmimarTulireklama.<br />
<strong>da</strong>svenebis sqemis<br />
“mTa-zRva” organizacia.<br />
specializirebuli<br />
sainformacio saagentoebis<br />
<strong>da</strong> maTi<br />
marketinguli samsaxurebis<br />
CarTva.
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